“…While the former occur inside the person and refers to a diversity of encounters, employing a unique combination of cognitive and emotional elements, the consumer experience is the total outcome of an individual's encounters with products, services and businesses (Lewis & Chambers, 2000). In this context, staging the experience (Pine & Gilmore, 1998, designing the experience (Ek, Larsen, Hornskov & Mansfeldt, 2008), managing the experience (Morgan, 2010), choreographing the experience (Walls et al, 2011b), engineering the experience (Carbone & Haeckel, 1994), sculpting/crafting the experience (Ooi, 2005) are common expressions informed by the experiential paradigm, which postulates that the inputs generated by products, services and the surrounding environment can be systematically and voluntarily managed in order to create the conditions for a positive consumer experience that lasts in memory. In fact, according to Larsen (2007, p.15) "a tourist experience is a past personal travel-related event strong enough to have entered long-term memory."…”