A dynamic model for advertising and pricing competition between national and store brands

Karray, Salma; Martín‐Herrán, Guiomar

doi:10.1016/j.ejor.2007.11.043

Cited by 104 publications

(42 citation statements)

References 36 publications

(53 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…25,26 Second, retailers spend far less than NB manufacturers on R & D, product launch (for example, slotting fee), selling, and image-building for PLBs, 5,25 Abbreviations : PLB -private label brand; NB -national brand. Bontemps et al , 45 Karray and Martin-Herr á n, 46 Mills 48 May increase profi ts and market shares for both NB and PLB…”

Section: To Retailersmentioning

confidence: 95%

“…PLB and NB price and non-price promotions can increase overall product category expenditures. 45,46 When an NB manufacturer supplies a retailer with a quality-equivalent PLB, and both the manufacturer and retailer have market power, higher product category prices occur (that is, tacit collusion arises). 48 retailers who nurse a marginal NB to health confront a producer who now deals from strength.…”

Section: To Manufacturers and Retailersmentioning

confidence: 99%

See 1 more Smart Citation

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Hyman

Kopf²,

Lee³

2009

J Brand Manag

112

View full text Add to dashboard Cite

As the worldwide market share of private label brands (PLBs) increases, the importance of PLB-related research increases. Previous PLB-related literature reviews -none published since 2004, which is before roughly 45 per cent of published empirical and theoretical studies on PLBs -were either written for a general business audience or summarized a small subset of scholarly literature. In contrast, this article focuses on the corpus of empirical and theoretical PLB-related scholarly research from the past two decades. After distilling the gains retailers and manufacturers may realize from PLBs and the factors that encourage PLB profi tability, it presents a framework for future research.

show abstract

Section: To Retailersmentioning

confidence: 95%

Section: To Manufacturers and Retailersmentioning

confidence: 99%

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Hyman

Kopf²,

Lee³

2009

J Brand Manag

112

View full text Add to dashboard Cite

show abstract

“…Using a Nerlove-Arrow model, Karray and Martín-Herrán (2009) investigated dynamic coopetitive advertising and pricing problems between national and store brands by establishing a stylised differential game model. An Sshaped diffusion process, however, was not addressed in their paper and the initial state of market share was also ignored.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Disproportionate retail price reductions in PL products directly affect the sales of NB products. In response, the manufacturer will likely retaliate with a postponement of the delivery of the PL or exert a wholesale price increment (Karray & Martín-Herrán, 2009;Tsao, Teng, Chen, & Chou, 2014).…”

Section: Introductionmentioning

confidence: 99%

Pricing management between partnering rivals: a coopetitive diffusion analysis

Chen

Shu

Strombeck

2014

International Journal of Systems Science: Operations & Logi

View full text Add to dashboard Cite

This paper investigates a dynamic pricing strategy between competitive partners of national and private brands. To examine this pricing strategy, we model the behavioural interactions between the coopetitive parties through the S-shaped diffusion process using a Stackelberg differential game simulation. Our findings illustrate that even under conditions of demand mutualism, suppliers and retailers are financially better off when the price gap between their national and private brands is incrementally reduced throughout the product life cycle of these brands. Alternative strategies such as deterring rivals' entrance into a market through defensive pricing strategies thus appear suboptimal to our proposed gap reduction pricing strategy. All of this indicates that while a dominant coopetitive partner strives to retain its leading market position, it also has a vested interest in ensuring the survival of its cooperative partner.

show abstract

“…They found that the retailer was not always enjoying the PL's introduction and the manufacturer could take advantage of this strategy. Karray and Martín-Herrán (2009) studied the relationship between the pricing and advertising decisions in a channel where a national brand was competing with a private label. They considered a differential game, which incorporated the carryover impacts of brand advertising over time for both the manufacturer and the retailer.…”

Section: Introductionmentioning

confidence: 99%

A factor analysis to detect factors influencing building national brand

Azad¹,

Hozouri²,

Zarifi³

et al. 2013

msl

View full text Add to dashboard Cite

Developing a national brand is one of the most important issues for development of a brand. In this study, we present factor analysis to detect the most important factors in building a national brand. The proposed study uses factor analysis to extract the most influencing factors and the sample size has been chosen from two major auto makers in Iran called Iran Khodro and Saipa. The questionnaire was designed in Likert scale and distributed among 235 experts. Cronbach alpha is calculated as 84%, which is well above the minimum desirable limit of 0.70. The implementation of factor analysis provides six factors including "cultural image of customers", "exciting characteristics", "competitive pricing strategies", "perception image" and "previous perceptions".

show abstract

A dynamic model for advertising and pricing competition between national and store brands

Cited by 104 publications

References 36 publications

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Pricing management between partnering rivals: a coopetitive diffusion analysis

A factor analysis to detect factors influencing building national brand

Contact Info

Product

Resources

About