Product development is a complex process involving intricate components, dynamics and constantly evolving internal and external environments, as well as numerous influencing factors. In order to accurately simulate and predict the effectiveness of the development process, this paper proposes a system dynamics simulation method based on information maturity. Different types of development processes are simulated, and the discussion includes the impact of activity information correlation, information evolution coefficient, start time, and other parameters on the dynamic behavior of the process. This study examines a specific mold development process as a case study to validate the method’s feasibility, accurately predicting the duration and cost of the process. It also investigates dynamic fluctuations resulting from uncertain events such as changes in customer demand and resource shortages. The method provides support for process optimization and resource scheduling.