2018
DOI: 10.1080/17517575.2018.1499133
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A dynamic perspective: local interactions driving the spread of social networks

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Cited by 12 publications
(1 citation statement)
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“…In the work by songDynamicPerspectiveLocal2018, the authors took a micro standpoint to quantitatively verify the extent to which local interactions affect the expansion of dynamic social networks. They established a pragmatic analytical framework to capture the underlying functioning of local interactions and produced findings on seven distinct marketing campaigns in which the real-world virtual communities offer intact time-series connections (Song, Jamous, and Turowski 2018).…”
Section: Industry 40 and Big Data Innovationsmentioning
confidence: 99%
“…In the work by songDynamicPerspectiveLocal2018, the authors took a micro standpoint to quantitatively verify the extent to which local interactions affect the expansion of dynamic social networks. They established a pragmatic analytical framework to capture the underlying functioning of local interactions and produced findings on seven distinct marketing campaigns in which the real-world virtual communities offer intact time-series connections (Song, Jamous, and Turowski 2018).…”
Section: Industry 40 and Big Data Innovationsmentioning
confidence: 99%