A Dynamic Stakeholders’ Framework in a Marketing Systems Setting

Domegan, Christine; McHugh, Patricia; Flaherty, Tina; Duane, Sinead

doi:10.1177/0276146719835287

Cited by 42 publications

(72 citation statements)

References 53 publications

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“…Still absent however is a context-specific schema to analyze the dynamic and evolving needs of FDP as both opportunity and obligation for constructive engagement via business and marketing. Such a schema is a compelling and logical extension of the genesis and evolution of the developmental and systems schools of Macromarketing (e.g., Domegan et al 2019; Layton 2009, 2019; Meade and Nason 1991; Mittelstaedt et al 2014; Peterson 2013; Shultz 2007; Shultz et al 2012; Slater 1968; Wooliscroft and Ganglmair-Wooliscroft 2018). Layton and Duffy (2018), for example, have noted the significance of “jolting” a system, which can require a fresh start to the extant system or perhaps entirely new systems (p. 401).…”

Section: Global Crisis: Obligations and Opportunitiesmentioning

confidence: 99%

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Shultz

Barrios

Красников

et al. 2020

Journal of Macromarketing

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The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict is introduced to contextualize the challenges along the pathway and to show that a more Humanitarian Marketing System, spanning time, space and other systems, brings opportunities for governments, NGOs and businesses to cooperate and to provide FDP with resources, which enhance connectedness, reduce vulnerabilities and suffering, illuminate good practices and enable FDP to flourish when resettled. The authors discuss research-opportunities to facilitate further understanding, to develop and repair marketing systems, and to enhance the well-being of FDP and other stakeholders of the crisis.

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Section: Global Crisis: Obligations and Opportunitiesmentioning

confidence: 99%

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Shultz

Barrios

Красников

et al. 2020

Journal of Macromarketing

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“…Social marketing has a strong tradition of collaborating with key stakeholders in order to listen, leverage, and learn to generate lasting social change (Domegan et al, 2019). Recently, there has been a generational shift for men to be involved in childcare and family caregiving alongside their work-related responsibilities (Albiston and O'Connor, 2016).…”

Section: The Problem: Ineffective Policy An Unreceptive Socio-culturmentioning

confidence: 99%

Increasing Parental Leave Uptake: A Systems Social Marketing Approach

Duffy

Esch

Yousef

2020

Australasian Marketing Journal

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Ineffective paid paternity leave policies perpetuate gender inequality and have significant, long-lasting outcomes for families, organisations, and the economy. They maintain unequal divisions in child-rearing and household chores that restrict families’ decisions about workforce participation and caring responsibilities. Low levels of uptake of paternity leave are caused by workplace practices, social norms, and economic factors that influence the choices fathers make when their children are born, and which become entrenched over time. Fathers’ early involvement in children's lives is profoundly beneficial for families, therefore, we recommend to policy makers and organisations how they can change internal workplace cultures to allow for a more inclusive image of parenting and a more nuanced image of the ideal male worker. We outline a systems social marketing approach that addresses change at the macro, meso and micro levels through the three E's model (establish, explore, and enable), to help policy makers, organisations, and families consider the implications of meaningful parental leave and the importance of increasing fathers’ uptake. Future research questions for increasing parental leave uptake are presented.

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“…Padela, Wooliscroft, and Ganglmair-Wooliscroft 2020; Redmond 2018; Williams, Davey, and Johnstone 2020), application of dynamic systems modelling (e.g. Domegan et al 2020, 2019), considering the marketing/market systems in particular times and places (e.g. Baker et al 2015; Conejo and Wooliscroft 2020; Fajardo, Shultz, and Joya 2019; Jagadale, Kadirov, and Chakraborty 2018; Shultz 2012; Sredl, Shultz, and Brečić 2017), and applying systems to particular marketing phenomena (e.g.…”

Section: Macromarketing’s Potential Contributions To Systems Researchmentioning

confidence: 99%

Macromarketing and the Systems Imperative

Wooliscroft

2020

Journal of Macromarketing

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Macromarketing is definitionally concerned with systems — marketing, markets and society — and their interactions. This paper lays out a case for systems research in macromarketing, the use of methods designed to study systems. In doing so, it highlights the limitations of much micromarketing research. Macromarketing and the Journal of Macromarketing is the home of systems research in marketing. Macromarketing scholars need to increase our use of systems research methodologies. We also need to connect macromarketing to wider, particularly business, systems research. Following the calls by this Journal’s first editor George Fisk, systems research must not live in our discipline and journal alone, all social sciences need the insights of systems research and systems research needs the insights of macromarketing.

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A Dynamic Stakeholders’ Framework in a Marketing Systems Setting

Cited by 42 publications

References 53 publications

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

The Global Refugee Crisis: Pathway for a More Humanitarian Solution

Increasing Parental Leave Uptake: A Systems Social Marketing Approach

Macromarketing and the Systems Imperative

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