A factor analysis to find critical success factors in retail brand

Azad, Naser; Zarifi, Seyed Foad; Hozouri, Somayeh

doi:10.5267/j.msl.2013.02.004

Cited by 5 publications

(1 citation statement)

References 10 publications

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“…One of the primary concerns in banking industry is to find the effects of building a good brand on attracting more customers (Reichheld & Sasser, 1990). There is no doubt that advertisement plays an important role on the success of any business units including banks and financial firms and there are literally various studies to learn how to retain existing customers and increase market share through attracting new customers (Reidenbach, 1995;Azad et al, 2013b). For instance, Azad et al (2013) investigated the impact of new techniques of advertisement in product development by designing a questionnaire for one of Iranian soft drink producers, which consisted of 274 questions in Likert scale and used factor analysis to investigate the results.…”

Section: Introductionmentioning

confidence: 99%

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

Danaei¹,

Jahan²,

Saeidfar³

2013

10.5267/j.msl

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During the past few years, there have been growing competition in banking industry in Iran and there is a growing trend on emerge of new banks, which makes it difficult for existing banks to keep market share. In this paper, we study the effect of advertisements on customers’ willingness to accept banking services based on modulatory role of brand. The proposed study has been performed among 440 randomly selected customers in city of Tehran, Iran who were doing banking business with one of Iranian banks called Parsian. The results of survey have been analyzed using structural equation modeling and the preliminary results indicate that there was a positive and meaningful relationship between brand advertisement and associate name and brand identification. However, there was no meaningful relationship between brand advertisement and customer loyalty towards to brand. In addition, the results of survey indicate there was a meaningful relationship between brand equity components including perception quality on brand name, customer awareness from brand, loyalty to brand and customers’ willingness to accept banking services on modulatory role of brand

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Section: Introductionmentioning

confidence: 99%

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

Danaei¹,

Jahan²,

Saeidfar³

2013

10.5267/j.msl

View full text Add to dashboard Cite

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A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)

Valajoozi

Zangi

2016

British Food Journal

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Purpose – The purpose of this paper is to compare and find the significance of aesthetic standards related to the packaging design of pure milk among two groups of parents and children in order to help the designers and marketers to identify these two groups of consumers well. Design/methodology/approach – The results of questionnaire were used to get the required data. The selected samples were divided into two groups of 110 parents and children aged between seven and 14 years old who responded to the questions. The subjects were compared and evaluated within the convenience stores in the cosmopolitan city of Tehran based on four independent variables as the influential factors in packaging attractiveness. Data were analyzed through the statistical analysis software using the Independent t-test analysis. Findings – The results of analysis showed that all the variables vary significantly among these two groups. Besides, the importance and priority of variables were determined for each group based on the mean score of each variable. Originality/value – According to the results of this study, it could be concluded that the selection criteria and packaging attractiveness varies among children and parents, and the aesthetic factors of packaging could be used with different priorities for these two groups. And also at the end of research some practical recommendations are presented in order of importance based on parents’ preferences.

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Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure

Casais

Teixeira

Fernandes

2021

International Journal of Social Ecology and Sustainable Development

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Retail brands were initially introduced as low quality brands with low prices. Currently, customers understand that these brands are valuable price/quality options and have a preference for them. The increased competition among distribution companies have forced retailers to increasingly introduce sustainable practices, including in own brands. This paper analyses the corporate social responsibility (CSR) communication through the packaging of retailers’ products. Following a content analysis of 377 packages of private labels from seven retail chains in Portugal, the authors concluded that there is CSR information in packages disclosing a variety of themes. A survey to 539 consumer indicate that consumer perceptions of CSR in packages correspond to the issues most valued. Health topics and national origin are better perceived and valued, even when they are not the most prevalent themes in packages. Environmental signals are lower perceived and valued, even when a similar or higher prevalence in packages.

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A factor analysis to find critical success factors in retail brand

Cited by 5 publications

References 10 publications

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

A review on visual criteria of pure milk packaging for parents and their children (case study: Tehran, Iran)

Consumer Perception of Corporate Social Responsibility (CSR) Through Retail Brand Labels Disclosure

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