The rheology of non‐Newtonian slurries is measured in a recirculating pipe loop using an acoustic velocimetry‐pressure drop technique at very low flow rates and variable solids loadings. The technique avoids (a) settling at low solids concentration, a shortcoming of bench rheometry, by using a vertical test section, and (b) physical sampling, providing greater safety. Speed of sound in the suspensions is also modeled. In‐line and off‐line data are used to assess the suitability of several non‐Newtonian models to describe observed flow behavior. Measured and predicted values of the friction factor are compared with the Madlener et al Herschel–Bulkley extended model found to be superior. The dependence of yield stress and viscosity on solids loading and particle size is investigated, showing complexities from aggregation on the particle size distribution require more interpretation than the choice of rheological or friction‐factor model.