It is known that EIT inversion is an ill-posed problem, meaning that the solution is unstable if noise exists in the measured data. Generally, a regularization scheme is needed to alleviate the ill-posedness. In this work, a multiplicative regularization scheme is applied to EIT inversion. In this regularization scheme, a cost functional is constructed in which the data misfit functional is multiplied by a regularization factor, and no regularization parameter is needed. The regularization factor is based on the weighted L2-norm favoring 'blocky' profiles in the reconstructed images. Gauss-Newton method is used to minimize the cost functional iteratively. In the implementation of the multiplicative regularization scheme, the spatial gradient and divergence need to be computed on triangular meshes. For this purpose, the discrete exterior calculus (DEC) theory is applied to formulate the related discrete operators. Numerical and experimental results show good anti-noise performance of the multiplicative regularization scheme in EIT inverse problem.2010 Mathematics Subject Classification. Primary: 65N21.