“…Research has found that social norms can powerfully influence people's behaviors (Shultz, Nolan, Cialdini, Goldstein, & Griskevicius, 2007), even though individuals may fail to notice such influence (Nolan, Shultz, Cialdini, Goldstein, & Griskevicius, 2008). To our knowledge, however, only Alves and Correia (2009) have directly applied social norms, specifically the conceptual distinction between injunctive and descriptive social norms, to the study of various secondary victimization and non secondary victimization reactions towards innocent and noninnocent victims (but see Simons & Piliavin, 1972;Snyder, Kleck, Strenta, & Mentzer, 1980, for indirect evidence on derogation and avoidance, respectively).…”