“…Nevertheless, many people accept the view of water as a commodity (Bakker, 2007), as evidenced by the rapid rise of the bottled water industry (Kaplan, 2007; Pacheco‐Vega, 2019; Wilk, 2006). Anthropologists have explained the historical processes that gave rise to the commodification of water, arguing that commodification dis embeds water from traditional social and cultural meanings and re embeds it into the cultural logic of modern science and neoliberal capitalism (Ballestero, 2019a; Eichelberger, 2012; Johnston et al, 2011; Strang, 2004). Other research, however, shows that even when people conceptualize water as a commodity, the process of assigning it monetary value can be fraught with difficulty given the role that water plays in solidifying social relations, creating recreation and joy, or marking cultural heritage (Chan, Satterfield, & Goldstein, 2012; du Bray et al, 2019).…”