In this paper, we introduce two modified hybrid iterative methods (one implicit method and one explicit method) for finding a common element of the set of solutions of a generalized mixed equilibrium problem, the set of solutions of a variational inequality problem for a continuous monotone mapping and the set of fixed points of a continuous pseudocontractive mapping in Hilbert spaces, and show under suitable control conditions that the sequences generated by the proposed iterative methods converge strongly to a common element of three sets, which solves a certain variational inequality. As a direct consequence, we obtain the unique minimum-norm common point of three sets. The results in this paper substantially improve upon, develop and complement the previous well-known results in this area. c 2017 All rights reserved.Keywords: Hybrid iterative method, generalized mixed equilibrium problem, continuous monotone mapping, continuous pseudocontractive mapping, variational inequality, fixed point, ρ-Lipschitzian and η-strongly monotone mapping, metric projection. 2010 MSC: 49J30, 49J40, 47H09, 47H10, 47J20, 47J25, 47J05, 49M05.