Annual temperate grasses go through abrupt changes in morphological composition during the growing season, which can affect ingestive behavior of grazing cattle. However, few studies have examined the effects of gradual structural changes in annual temperate pastures on the herbage intake rate during the growing season. We hypothesized that lenient grazing (removal of 40% of the initial pre‐grazing height) maintains short‐term intake rate (STIR) of grazing cattle over the entire growing season, even with decreased leaf/stem ratios. The studied pastures contained Avena strigosa, Lolium multiflorum and a mixture of the two species. Short‐term intake rate was measured using the double weighing technique, evaluating both bite rate and bite mass. The percentage of stem + pseudostem and leaf lamina lengths in the herbage mass were measured. Relationships between sward structure and animal ingestive behavior were also examined. As the pasture growing season progressed, the STIR of heifers grazing annual temperate grass swards was affected more by the time required to take a bite than by bite mass. Moreover, the sward structure also changed after each grazing cycle, reducing the pre‐grazing leaf/stem ratio. However, reductions in the pre‐grazing leaf lamina mass (up to 37% of the sward herbage mass) and/or in the leaf lamina length (up to 52% of the extended tiller height) did not affect the STIR of grazing heifers, since the animals maintained their bite mass and time per bite. In summary, with a grazing down target of 40% of the pre‐grazing height, reductions in STIR of heifers grazing annual temperate grasses occurred when the pre‐grazing leaf lamina percentage was <37% of the sward herbage mass and/or <52% of the extended tiller height. These results suggested that to avoid STIR reductions during the last grazing cycles, managements to stimulate tillering and delay stem + pseudostem elongation are necessary and should be investigated.