A guide map to the terrain of gift value

Larsen, Derek; Watson, John

doi:10.1002/mar.1034

Cited by 131 publications

(158 citation statements)

References 21 publications

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“…In contrast to viewing these as opposing ends of a continuum, no reason is evident to conclude that the presence of agape excludes the presence of reciprocity. Gift-giving is a way to strengthen or create relationships (Godbout, 2000;Larsen & Watson, 2001). Although not always involving a "material" reciprocation, a gift can involve a "relational" reciprocation, strengthening and affirming a relationship with a recipient (Ruth, Brunel, & Otnes, 2004;Huang & Yu, 2000;Lowrey, Otnes, & Ruth, 2004).…”

Section: Gift-giving Orientationsmentioning

confidence: 99%

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Does santa have a great job? Gift shopping value and satisfaction

Babin

Gonzalez

Watts

2007

Psychology and Marketing

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For good or bad, shopping and gifting are intertwined. This research looks at sources of gratification associated with shopping for gifts. More particularly, the roles played by general and specific shopping orientations in shaping gift shopping value and satisfaction are examined. Results from testing a theoretical model suggest that gift shopping orientations, such as agape, may dominate general shopping orientations, such as price consciousness. Also, the important role played by utilitarian shopping value is consistent with gift shopping more as a job than as a source of leisure. However, the results fall short of suggesting a negative relationship between gift shopping and hedonic shopping value. So gift shopping may be a job, but a job that is not so horrible after all.

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Section: Gift-giving Orientationsmentioning

confidence: 99%

“…Like shopping in general, gift shopping may create both hedonic and utilitarian value (Babin, Darden, & Griffin, 1994). Value is a central component of the gift shopping experience (Larsen & Watson, 2001).…”

Section: Personal Shopping Valuementioning

confidence: 99%

Does santa have a great job? Gift shopping value and satisfaction

Babin

Gonzalez

Watts

2007

Psychology and Marketing

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“…Nevertheless, gift does not need to be an object with physical properties (Larsen and Watson 2001). It may come in different forms of labor; for example, cooking for someone (Carrier 1991;Murcott 1983).…”

Section: Anthropological Concepts Of Gift and Bribementioning

confidence: 99%

Gift Giving and Corruption

Graycar

Jancsics

2016

International Journal of Public Administration

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When individuals exchange gifts social bonds are strengthened and reciprocity is created. If the gift and the reciprocation both come from private resources it is clearly a gift. If what is reciprocated after a gift is given comes from an organization, or is a government resource rather than from "one's own pocket" then it is most likely a bribe. The key variable is not the value of the gift but the transparency of the transaction. What has occurred is the trading of entrusted authority. This is corruption, and a serious danger to public policy.This study reviews anthropological literature on gift giving, and constructs a typology for the examining the gift/ bribe distinction in public administration. This classification helps to distinguish analytically among different types of gift practice and clarify conceptual ambiguity of the terms gift and bribe.

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“…In marketing and consumer research, indebtedness mostly appears in studies of gift giving or receiving (Babin et al 2007;Larsen and Watson 2001), because receiving gifts can lead the recipient to feel indebted and perceive a need to reciprocate, which can further produce embarrassment or a sense of dependence (Belk and Coon 1993;Joy 2001).…”

Section: Gratitude and Indebtednessmentioning

confidence: 99%

B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude

Pelser

Ruyter

Wetzels

et al. 2015

Journal of Retailing

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This is the accepted version of the paper.This version of the publication may differ from the final published version. Many suppliers invest heavily in channel partner programs that incentivize selling and learning. Permanent repository linkThe authors conduct a multi-wave field study to investigate the roles of indebtedness and gratitude in transforming these investments into returns. The results show that indebtedness has negative effects on commitment to the supplier, as well as the reseller's sales effort. Gratitude however attenuates the effects of indebtedness on sales effort and commitment, and thus offers a buffer against indebtedness' negative effects. Indebtedness and gratitude thus play key roles in channel partner programs. In addition, the results highlight the importance of perceived motives as they differentially predict these two states.Benevolent motives are found to increase gratitude, though ulterior motives do not detract from it.Ulterior motives do however increase indebtedness. Finally, the results also reveal how entitlement negatively impacts channel partner programs: It decreases the positive effect of perceived program value on partner gratitude while increasing the effect of ulterior motives on indebtedness. This study thus assesses the simultaneous yet contrasting role of gratitude and indebtedness, as well as the complexity 2 associated with realizing the full benefits of channel partner programs. The findings have implications for suppliers, marketers, and further research.

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A guide map to the terrain of gift value

Cited by 131 publications

References 21 publications

Does santa have a great job? Gift shopping value and satisfaction

Does santa have a great job? Gift shopping value and satisfaction

Gift Giving and Corruption

B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude

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