Investigates the relationship between consumer ethnocentrism and consumer attitudes toward foreign manufactured products in product categories in which domestic alternatives are not available. Such decision situations (i.e. product choice in categories with no domestic alternative) are common for consumers in many smaller countries throughout Europe, and thus important for marketing managers to understand. It was hypothesised that individuals with high levels of consumer ethnocentrism would have more favourable attitudes toward products from culturally similar countries in comparison to products from culturally dissimilar countries. The values classification of culture proposed by Schwartz was used to establish cultural similarity, and the attitudes of a representative sample of New Zealand consumers were assessed using a nation-wide mail survey. Our results suggest that cultural similarity is an important consideration for highly ethnocentric consumers in the evaluation of foreign products. A number of theoretical and managerial implications are discussed.

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This article integrates a broad range of gift-giving literature into a conceptual framework that puts the all too often overlooked construct of personal value at its core. Although there have been substantial contributions from the fields of anthropology, sociology, economics, and consumer behavior, efforts to model gift giving have failed to put the value of the gift-giving experience at the center of the exchange. Within this article, a model of the gift-giving experience that overcomes this critical shortcoming is proposed. The model establishes clear categories for breaking the giving process into easily examinable elements, and it is argued that although the concept of value is not a simple one, it should be central to any examination of the gift-giving phenomenon. ᭧

Rejection sensitivity (RS) has significant negative impacts on individuals' social cognitions, feelings, and interpersonal behaviors. The present research assessed the hypothesis that the effect of RS on young adults' loneliness is mediated by their tendency to withdraw from social contact so as to avoid possible rejection. Participants completed measures of their RS, their tendencies to engage in social withdrawal to avoid rejection, and their loneliness; as well as measures of their social avoidance and distress, self-esteem, and social self-efficacy. Results confirmed the main hypothesis and also indicated that RS is positively related to social avoidance and distress, and negatively related to self-esteem and social self-efficacy. Implications of the findings for understanding and counteracting RS are discussed.j asp_927 1984..2005

Vanity is a psychological construct that describes a person's excessive concern with physical appearance or achievement. A scale, recently developed to measure this construct, has been psychometrically validated using data from U.S. respondents. The goal of this paper is to determine if this scale can be used cross‐culturally. If the scale has cross‐cultural applicability, it can be used as a counseling device to guide and alert individuals to certain tendencies. The scale also can be used to track foreign cultures as they adopt a consumerism ethos more aligned to Western consumer culture. Based on data from 475 young adults in China, India, New Zealand, and the U.S., the scale was found to have similar dimensionality and factor structure, internal consistency, discriminant validity, and metric invariance. Implications and future directions for research are discussed.