The US DOE has initiated a Conductor Development Program aimed at demonstrating a high current density, cost effective Nb 3 Sn conductor for use in accelerator magnets. The first goal, an increase in current density by 50 %, has been achieved in a practical conductor. The program is focused at present on achieving the second goal of reduced losses. The different approaches for achieving these goals will be discussed, and the status will be presented. Magnet technology R&D has been proceeding in parallel with the conductor development efforts, and these two technologies are reaching the level required for the next step--introduction into operating accelerator magnets. An obvious point for introducing this technology is the LHC interaction region magnets, which require large apertures and high fields (or high field gradients). By upgrading the interaction region magnets, machine performance can be enhanced significantly without replacing the arc magnets, which represent most of the cost of an accelerator. Design requirements generated by recent studies and workshops will be reviewed, and a roadmap for the development of the next-generation interaction region magnets will be presented..