Assertiveness has for long been considered an optimal way of expressing oneself whilst at the same time maintaining and/or enhancing social rewards, leading to the conclusion that it should be promoted as an intra and interpersonal protective factor. Yet, little research has tried to provide a comprehensive model on assertiveness, which may better sustain why and how to train it. We propose a cognitive model for explaining how assertiveness comes to be enacted and maintained, considering the activation of previous individual schemas, how they influence the processing of social cues, which in turn influence the interactive activation of cognitive, emotional, and behavioral assertive products. The assertive behavior in turn prompts reactions from the interaction partner. This interpersonal exchange will serve to confirm previous schemas and make them more accessible when facing future social events. We further review findings that sustain the several assumptions involved in this model and proposed how it can sustain cognitivebehavioral approaches to assertive training, building on the premises that the interpersonal psychological functioning is manifested in interpersonal observed behaviors. Subsequently, new directions for the study and training of assertiveness are discussed, based on a social information processing framework and considering the current social challenges and contexts that we, as human beings, must face.
KeywordsAssertiveness, cognitive model, assertive training, social information processing RUNNING-HEAD: A cognitive perspective on assertiveness 3 The historical evolution of the concept of assertiveness (for a review see Peneva & Mavrodiev, 2013) place it first as a stable and distinctive individual characteristic by which one might distinguish healthy and unhealthy persons. Afterwards, it was conceived as a method or process by which to better know and express oneself, as well as to communicate with others.Within this intra and inter-personal process perspective, the pioneer definitions on assertiveness refer to the complete and genuine expression of personal feelings, desires and needs (Salter, 2002), in the context of expressing, legitimating, opposing or making demands (Wolpe, 1973).Thus, is focused on standing up for personal rights, getting what you want, and standing up for yourself (Rakus, 1991). A responsible and empathic perspective on assertiveness followed, based on the definition of assertive rights and responsibilities. Assertive individuals have the right to express personal needs and wishes, to make informed and carefully considered decisions, to be treated with care and respect, to acknowledge having made mistakes, changed ones' mind or needing help, to decide and live in the pursuit of ones' best interest. Assertive individuals must also recognize that others have these same rights, and so take responsibility for not violating the rights of others but rather act in mutual respect, benevolent perseverance and politeness (Jakubowski & Lange, 1976). This perspective on ...