Universities can contribute to economic and sustainable development (SD) in a variety of ways, such as mediating social debates, educating citizens on scientific and technical issues, fostering communication among various agents (politicians, businesspeople, higher education institutions’ managers, and citizens), and advancing socioeconomic progress. By teaching the current and next generations of decision-makers, universities have a role in “shaping the ideals of society”. Numerous publications address the topic of sustainable development, but they do so from the standpoint of how its responsibilities are implemented and how students are prepared and aware of it. This manuscript addresses this vacuum by looking at how students assess university activities and specific pillars of sustainable development, which is an unique approach. The investigation used the CAWI questionnaire. The sample consists of 115 Pakistani respondents, and information was gathered between February and August of 2022. The research built a logistic regression model. Our research’s findings and their analysis revealed that University 4.0s should take initiatives for sustainable development, and that these issues are top priorities for them. The analysis revealed that Society 5.0 is active in University 4.0s’ sustainable development initiatives, and that these initiatives are vital for Society 5.0.