A parameter estimation technique is presented in this article, for identification of elastic, piezoelectric and viscoelastic properties of active laminated composite plates with surface-bonded piezoelectric patches. The inverse method presented uses experimental data in the form of a set of measured natural frequencies of free vibration and corresponding modal loss factors. An equivalent single layer higher order numerical model is used for the free vibration analysis of active laminated plate structures and the response of the model is adjusted in order to match the experimental data, hence determining the material parameters for the best fit. The solution of the inverse problem is obtained by gradient-based optimization techniques, through constrained minimization of an error functional, which expresses the deviation of the numerical model's response with respect to the experimentally measured data. Results are presented for the estimation of elastic, piezoelectric and viscoelastic properties in laminated plates.