A Literature Review and Gap Analysis of Emerging Technologies and New Trends in Gambling

Lawn, Sharon; Oster, Candice; Riley, Ben; Smith, David; Baigent, Michael; Rahamathulla, Mubarak A R

doi:10.3390/ijerph17030744

Cited by 53 publications

(35 citation statements)

References 98 publications

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“…In recent years, there have been various technological advances and innovation introduced by the gambling industry which has resulted in a number of new online gambling products widely available on mobile devices and via other hardware, which have transformed the way in which individuals interact with gambling products (Gainsbury 2019;James et al 2017;Lawn et al 2020). Research suggests that the rise in the availability and accessibility of opportunities to gamble is associated with increased levels of gambling-related problems, although the impact is moderated by other factors (Reith 2012).…”

mentioning

confidence: 99%

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Killick

Griffiths

2020

Int J Ment Health Addiction

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In the UK and other countries in the world, the volume of gambling advertisements is increasing, as is the popularity of online sports betting. While there is increasing research examining the content of such advertising, there is little research examining what gamblers themselves think about such advertising. Consequently, the aim of the present study was to firstly, explore the attitudes and opinions of sports bettors in response to marketing techniques used by the gambling industry and secondly, explore the perceived impact advertising has on their sports betting behavior. Semi-structured interviews were conducted with a sample of 19 UK sports bettors aged between 21 and 32 years old. Thematic analysis (TA) was used to analyze the transcripts. The analysis identified three main themes: (i) “temptation to gamble,” (ii) “promotion characteristics of gambling,” and (iii) “regulating gambling advertising.” Each theme consisted of two or three subthemes that illustrated the underlying factors that were perceived to be important aspects that contributed to the opinions and attitudes towards the advertising. Findings indicate that specific inducements including enhanced odds and “request-a-bet” promotions were perceived to increase feelings of control and reduce feelings of risk, in some cases resulting in the placing of impulsive bets. According to the participants, social media marketing was found to be intrusive and the frequency of gambling advertising contributed to the normalization of betting. The present study highlights the need for further research into the efficacy of current advertising regulations in the UK, with the end goal of minimizing gambling-related harm.

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confidence: 99%

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Killick

Griffiths

2020

Int J Ment Health Addiction

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“…As with online gambling more generally, internet sports betting has increased during the last decade as technological advances have been made, including widespread high-speed internet access, ubiquitous smartphone use, and advances in computing power (Lawn et al, 2020). In fact, online sports betting was the most popular form of online gambling in Europe in 2018 (European Gaming and Betting Association, 2019), and opportunities for sports betting have expanded substantially in the U.S.…”

Section: Internet Sports Bettingmentioning

confidence: 99%

Changes to the Playing Field: A Contemporary Study of Actual Online Sports Betting

Nelson¹,

Edson²,

Louderback³

et al. 2020

Preprint

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Online sports wagering is a popular and still growing gambling activity around the world. Like other types of gambling, it can lead to problems that include devastating financial, social, and health-related harms. The first analysis of actual online sports wagering activity (LaBrie, LaPlante, Nelson, Schumann, & Shaffer, 2007) suggested that levels of financial and time involvement were more moderate than anticipated from earlier survey studies. However, these findings are now more than a decade old. The current study examined actual online sports wagering activity of a similar cohort of 32,262 online gamblers from 2015 to understand how sports betting might have changed in ten years. Measures included subscriber characteristics, betting activities, and transactional activities. Online sports wagering behavior was similar to what was found a decade ago, with the majority of subscribers exhibiting modest to moderate, and a small subset exhibiting disproportionately high engagement, transactional activity, and in-game betting. These findings suggest that further investigation of individual trajectories of sports wagering behavior and engagement with different types of sports wagering products is merited.

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“…Replicating this analysis on new cryptocurrency data would help establish a baseline from which further research could be conducted, and offer novel insights into player behaviours in this technologically sophisticated domain. This also addresses several recent reviews which have called for work to develop our understanding of the use of new technologies for gambling [5,14].…”

Section: Introductionmentioning

confidence: 99%

Inside the Decentralised Casino: A Longitudinal Study of Actual Cryptocurrency Gambling Transactions

Scholten¹,

Zendle²,

Walker³

2020

Preprint

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Decentralised gambling applications are a new way for individuals to engage in online gambling. Decentralised gambling applications are distinguished from traditional online casinos in that individuals use cryptocurrency as a stake. Furthermore, rather than being stored on a traditional server, decentralised gambling applications are stored on a cryptocurrency’s blockchain.Previous work in the player behaviour tracking literature has examined the spending profiles of gamblers on traditional online casinos. However, parallel work has not taken place in the decentralised gambling domain. The profile of gamblers on decentralised gambling applications are therefore not known.This paper explores 2,232,741 transactions from 24,234 unique addresses to three such applications operating atop the Ethereum cryptocurrency network over 583 days. We present spending profiles across these applications, providing the first detailed summary of spending behaviours in this technologically advanced domain. We find that the typical user spends approximately \$110 equivalent across a median of 6 bets in a single day, although heavily involved bettors spend approximately \$100,000 equivalent over a median of 644 bets across 35 days. Our findings suggest that the use of decentralised gambling applications typically involves lower and less frequent expenditures than other online casinos, but that the most heavily involved players in this new domain spend substantially more. Our findings also demonstrate the use of these applications as a research platform, specifically for large scale longitudinal in-vivo data analysis.

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A Literature Review and Gap Analysis of Emerging Technologies and New Trends in Gambling

Cited by 53 publications

References 98 publications

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Changes to the Playing Field: A Contemporary Study of Actual Online Sports Betting

Inside the Decentralised Casino: A Longitudinal Study of Actual Cryptocurrency Gambling Transactions

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