“…An important distinction between our approach and that of cultural economics is that we contend, for farmers, it is 'lowbrow' cultural capital that is important rather than highbrow forms. Research has illustrated that in agriculture much prestige and status is generated through producing quality livestock (Madsen and Adriansen, 2004;Holloway, 2005;Yarwood and Evans, 2006), producing 'tidy' agricultural crops (Seabrook and Higgins, 1988;Burton, 2004;Burton et al, 2008), and following good stockmanship practices (Haggerty et al, 2009). Likewise, status symbols (objectified cultural capital), in farming communities tend to be associated with the practical activities of the farmer e for example, new agricultural machinery (Dessein and Nevens, 2007), large grain silos (Dalton, 1967;Rogers, 1983) and the size of the farm itself (Bell and Newby, 1974;Wilson, 1988).…”