SUMMARYThere has been growth research interest in the area of competitive electricity markets. The studies mostly concentrate on the type of competitive electricity markets and the structure of active institutions in this field. In the competitive electricity markets, supplier information is an important parameter. Therefore, having more information from the other competitors results in the ability of suppliers to make better decisions. Suppliers should consider marginal security for their decisions because of the possibility of partial or inaccurate information. Accordingly, in a traditional electricity market, perfect or imperfect information determines the quality of the market. In this paper, with a new point of view, the electricity markets are modeled based on information transparency, which is called Hypaethral MARKet (HyMARK). In order to demonstrate the capabilities and effectiveness of the newly proposed model, the market equilibrium point, attraction of private-sector investment, and day-ahead market were investigated according to the HyMARK model. Simulation results, evaluation of electricity market performance, and competition situation illustrate the feasibility and effectiveness of the HyMARK model and the fact that it can be profitable for the realworld electricity markets.