2022
DOI: 10.1016/j.jbusres.2022.02.086
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A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality

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Cited by 41 publications
(24 citation statements)
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“…Following that, we created a database of potential respondents by conducting a search on these groups based on purposeful sampling. To ensure that we captured only active profiles, we limited our search to professionals who have a premium LinkedIn account, have at least 500 followers, and have published any content on LinkedIn in the past 30 days (Schmitt et al , 2021; Cortez and Dastidar, 2022). The “first connections” (those known to researchers) were omitted (Zide et al , 2014).…”
Section: Methodsmentioning
confidence: 99%
“…Following that, we created a database of potential respondents by conducting a search on these groups based on purposeful sampling. To ensure that we captured only active profiles, we limited our search to professionals who have a premium LinkedIn account, have at least 500 followers, and have published any content on LinkedIn in the past 30 days (Schmitt et al , 2021; Cortez and Dastidar, 2022). The “first connections” (those known to researchers) were omitted (Zide et al , 2014).…”
Section: Methodsmentioning
confidence: 99%
“…B2B marketing management, also known as industrial marketing management, is a fascinating research area attracting increased research interest ( Behera et al, 2022 ) which has unearthed interesting insights. Research in recent years has focussed on: (i) How corporate brand image influences managers’ decision-making in choosing an industrial corporate brand ( Balmer et al, 2020 ) in B2B operations; (ii) the role of social media in customer engagement ( Cortez & Dastidar, 2022 ); (iii) brand loyalty in B2B markets ( Nyadzayo et al, 2018 ); (iii) integration of B2C and B2B models ( He & Zhang, 2022 ); (iv) the influence of “entrepreneurial self-efficacy” on B2B sales performance ( Edwards et al, 2022 ); and (v) how B2B interactions and dynamism affect financial successes ( Chung et al, 2021 ). Nevertheless, B2B marketing has an involved link with supply chain management (SCM) since working relationships between buyers and suppliers are crucial for achieving sustainable competitive edge ( Fukukawa and Moon, 2004 , Terpend et al, 2008 , Jääskeläinen, 2021 ).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Prof. Dr. Asep Saifuddin Chalim memiliki brand personality yang baik, hal tersebut dapat dikarenakan sifat dermawan yang beliau miliki, sehingga mendapatkan gelar "Kyai Miliarder, Tapi Dermawan" (Rosa, 2022). Hal tertsebut sejalan dengan penelitian yang dilakukan oleh (Mora Cortez & Ghosh Dastidar, 2022).…”
Section: Brand Madrasah Bertaraf Internasional Amanatul Ummah DI Masy...unclassified