A Look at Print Media Coverage across Four Olympiads

Shields, Sharon L.; Gilbert, Liz; Shen, Xin; Said, Hamdan

doi:10.1123/wspaj.13.2.87

Cited by 11 publications

(3 citation statements)

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“…Although media coverage of women in sport is a topic that preoccupies theorists all over the world, especially in the US, Australia and Europe, starting from the nineties of the 20 th century 7 , who are managing to prove that the media reflect the ideology of male superiority in sport and marginalize women (Lee, 1992;Shifflett, Revelle, 1994;Daddario, 1994;Pirinen, 1997;Lenskyj, 1998;Jones, Murrell, & Jackson., 1999;Pedersen, 2002;Bishop, 2003;Shields, Gilbert, Shen, & Said, 2004;Capranica, et al, 2005), such research is rare in Serbia. One such research was done by some authors within the publication Report on Sport -introduction of gender dimension (Đorđić et al, 2013), as part of the project done by the Women's Support Center from Kikinda, called Change of Media Practice in Reporting on Women in Sport.…”

Section: Women Media and Olympic Gamesmentioning

confidence: 99%

Women and Olympic Games: Media Coverage

Vujović

Mitrović

Obradović

2018

TEME

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Despite the fact that women have succeeded in their effort to have equal participation in the Summer Olympics, the public image of them is still predominantly stereotyped, which this study proves. The subject of analysis in this paper are narrative articles and photographs about male athletes and female athletes in sports sections, especially in the Olympic specials and the front pages of the best-selling daily newspaper in Serbia, Blic, during the Olympic Games, from July 27th to August 13th 2012. Hypotheses that the authors want to prove deal with the assumption that male athletes are often more represented in media than female athletes, and that the articles about women are often stereotyped. Some of the most frequent stereotypes are those which describe women as feminine, beautiful or sexual objects, as well as like someone's mother, wife or girlfriend, also, as infantile, emotional or irritable, or maybe those are just some irrelevant articles that do not talk about sport activities of female athletes. The Olympic Games in London are significant because, for the first time in history, women were equated with men in the sports in which both genders participate.

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Section: Women Media and Olympic Gamesmentioning

confidence: 99%

Women and Olympic Games: Media Coverage

Vujović

Mitrović

Obradović

2018

TEME

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“…Así, analizar el mensaje trasmitido a través de las imágenes, sean pictóricas, fotográficas, cinematográficas, etc., permite detectar e identificar las ideas implícitas y, en su caso, el tratamiento sexista y discriminatorio existente en ellas (Bishop, 2003;Wenner, 2013). Las imágenes que comprenden el deporte contienen la idea, el contenido que se le asigna (Shields, Gilbert, Shen y Said, 2004), condicionado por la realidad del tratamiento masculino y androcéntrico del deporte (Pedersen y Whisenant, 2003).…”

Section: El Deporte En La Pintura: ¿Imágenes De Mujeres?unclassified

Mujer y pintura deportiva: La Colección del Consejo Superior de Deportes (España) / Women and Sport Painting: Collection of Superior Council of Sports (Spain)

López-Crespo

Oliva²

2017

rimcafd

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RESUMENEl objetivo del presente estudio es analizar cómo es representada la mujer en la pintura deportiva, según la selección avalada por el Consejo Superior de Deportes, que aparece en "Deporte, arte y literatura". El análisis cuantitativo muestra a la mujer en un número muy reducido de obras y caracterizada como joven y delgada. El análisis cualitativo identifica un tratamiento sexista y discriminatorio de la mujer, pintada desde un enfoque androcéntrico: bien como objeto sexual, bien como personaje pasivo, secundario y en función del personaje masculino. En las escasas ocasiones en las que la mujer aparece como personaje activo y central de la obra, aparece con énfasis estético y expresivo del movimiento, lo que caracteriza las actividades físico-deportivas que la ideología de género considera femeninas. En conclusión la pintura sobre el deporte ofrece una imagen sesgada y desigual, reproduciendo los estereotipos respecto a la masculinización del deporte y relega la presencia femenina.

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“…Media also tend to pay more attention to “feminine” sports and ignore female athletes competing in “masculine” events (Vincent et al, 2002 ; Higgs et al, 2003 ). Furthermore, female Olympians are portrayed ambivalently (Bruce, 2013 ) and receive more stereotypical comments and comments about their appearance (Kinnick, 1998 ; Jones et al, 1999 ; Shields et al, 2004 ). Media houses also remain male dominated as they continue to use more journalists, male sources and announcers (Capranica and Aversa, 2002 ; Tuggle et al, 2002 ).…”

Section: Introductionmentioning

confidence: 99%

Social Media and the Olympics: A Chance for Improving Gender Equality

Grabmüllerová

2022

Front. Sports Act. Living

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The purpose of this paper is to explore whether social media content by the National Olympic Committees (NOC) during the 2020 Tokyo Olympic Games strengthens or weakens the International Olympic Committee's (IOC) gender equality ambitions. As the media play an important role in creating the impressions that people cherish during and after the Olympics, the IOC has since the 1990s increased its responsibility for fair media portrayal of athletes and competitions by revising its own media production. In the past decade, this most notably concerns social media. Not only has it become an inseparable part of global sports consumption, but it is also seen as a tool for changing the biased and stereotypical portrayal of female athletes in news media, even though male and female athletes have become nearly equal in numbers of participants. Studies of media production and equality-informed decisions are, however, rare in sport. Drawing upon a quantitative analysis of social media accounts of three National Olympic Committees (NOC) (Norway, Czech Republic and Switzerland) and qualitative in-depth interviews with key informants—NOCs' and European Olympic Committee's (EOC) social media personnel—this study therefore explored the decisions and processes that influenced gender portrayal during the 2020 Tokyo Olympics. Findings of the study showed that media personnel have a significant influence on gender portrayal in their respective communication channels. In contrast to news media, they were aware of the frames they apply, and they applied them in alignment with the Olympic values. Consequently, they set a fairer agenda for both male and female athletes and strengthened the gender equality mission of the IOC.

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A Look at Print Media Coverage across Four Olympiads

Cited by 11 publications

References 0 publications

Women and Olympic Games: Media Coverage

Women and Olympic Games: Media Coverage

Mujer y pintura deportiva: La Colección del Consejo Superior de Deportes (España) / Women and Sport Painting: Collection of Superior Council of Sports (Spain)

Social Media and the Olympics: A Chance for Improving Gender Equality

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