A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Jónás-Berki, Mónika; Csapó, János; Pálfi, Andrea; Aubert, Antal

doi:10.1002/jtr.2027

Cited by 36 publications

(29 citation statements)

References 18 publications

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“…For instance, in an effort to increase the contribution of the tourism industry to GDP, China's tourism authorities have prioritized medical tourism, paying particular attention to combining tourist attractions and medical facilities in the same marketing and advertising campaigns (Heung & Kucukusta, 2013). Another example is Hungary, which attracts patients who try to combine treatment with exploration of the country's renowned attractions (Jónás-Berki, Csapó, Pálfi, & Aubert, 2015).…”

Section: Tourist Attractionsmentioning

confidence: 99%

Determinants of medical tourism destination selection process

Zolfagharian

Rajamma

Naderi

et al. 2018

Journal of Hospitality Marketing & Management

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Section: Tourist Attractionsmentioning

confidence: 99%

Determinants of medical tourism destination selection process

Zolfagharian

Rajamma

Naderi

et al. 2018

Journal of Hospitality Marketing & Management

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“…Croatia), a special document has been developed with the sole purpose of health tourism (National Programme -Action Plan of Health Tourism Development) (Vodenska, 2018). The example of Hungary demonstrates that health tourism is treated as "leading tourism product" (Jónás-Berki et al, 2014).…”

Section: Health Tourism Policymentioning

confidence: 99%

“…A combination of tourist and health/ medical services might seem impossible, yet today it is a determinant of an innovative approach (Aydin and Karamehmet, 2017;Connell, 2013;Crooks et al, 2011;Kušen, 2002;Medhekar et al, 2019). Today many countries are creating their image on the basis of health tourism, and promotion and building of a positive image on the international market (Dryglas and Lubowiecki-Vikuk, 2019;Ghose, 2010;Jónás-Berki et al, 2014) is of great importance for the success of health tourism destinations (HTD). National marketing slogans, which are not so essential distinguishing feature in some cases, support this (Smith and Puczkó, 2009).…”

Section: Introductionmentioning

confidence: 99%

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Borzyszkowski¹,

Lubowiecki-Vikuk²

2019

ERSJ

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Purpose: The purpose of this paper is to identify and diagnose the activities of national destination management organizations (DMOs) from Central and Eastern European countries (CEEC) in the scope of a visual identification of health tourism destinations. Design/Methodology/Approach: The investigations were conducted on three stages: (1) a verification was performed of the existence of national DMOs in CEEC; (2) when making targeted selection, a questionnaire interviews were performed with 16 DMO representatives; (3) desk research was conducted, i.e. an analysis of the contents of the official websites/ portals and social media of DMOs. Findings: The role of health tourism is to grow in the coming years in the opinion expressed by the DMOs examined. The organizations under examination try to address this trend by indicating that health tourism, even at its current stage, constitutes a fairly important tourism product. The current status of the visual identification of HTD created by DMOs in the states under examination is rather poor. A small part of organizations identify themselves directly with the health tourism product. A significant part of the organizations do not undertake any activities in this area. In turn, those that do undertake such activities rely primarily on fairly common elements such as: an internet website, possibly a logo and an advertising slogan. Practical Implications: The results may serve as a point of departure for taking adequate activities aimed promotion at the health tourism product not only by other national DMOs but also by similar organizations on the regional or local level. Originality/Value: The variety of health tourism products available at CEEC puts new tasks for DMOs. The article highlights the important role of the entity that is responsible for the management of the HTD brand.

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“…On the other side, fitness, outdoor sports activities, health and physical well-being are also important reasons for visiting the spa. Besides the improvement of wellness offer, the accommodations and additional facilities, such as guest catering, children's playgrounds, trim lines, need to be added [25].…”

Section: Literature Reviewmentioning

confidence: 99%

Improving the Management of Environmental Resources by Increasing Occupancy Rate of Spas’ Capacity: A Case Study of Serbia

Živković¹,

Omerbegović-Bijelović²,

Lečić-Cvetković³

et al. 2018

3rd International Thematic Monograph - Thematic Proceedings: Modern Management Tools and Economy of Tourism Sector in Present

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The research presented in this paper indicates one of the options for improving the management of environmental resources by increasing the occupancy rate of capacities in the spas of the Republic of Serbia (RS). It is motivated by the current needs of the tourism industry for ideas that can increase the level of potential utilization of spas in the Republic of Serbia. The aim of the paper is to use research to test a basic hypothesis, that attracting families with small children can increase the occupancy rate of the spas' capacity in the Republic of Serbia. The paper presents table research and field research. Table research was based on official data from the documents of the Republic of Serbia. The field research, presented in the paper, has been carried out on a sample of 122 respondents (parents with small children), that respond in the questionnaire with 20 research questions about the survey topic. The research results confirm that the creation of better conditions for the stay and pleasure of families with small children in the Serbian spas, and their encouragement and motivation, may greatly influence the increase of occupancy rate of the spas' capacity in the Republic of Serbia. This result showed to the authorities and management bodies of the tourism industry and spas in the Republic of Serbia that there is sense to take actions for a massive motivation of families with young children to use the spa throughout the year. The truthfulness of main hypothesis H(0) is confirmed. Furthermore, it has also been shown that, by the creative approach, it is possible to generate and check other ideas for increasing the occupancy rate of spas' capacity.

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A Market and Spatial Perspective of Health Tourism Destinations: The Hungarian Experience

Cited by 36 publications

References 18 publications

Determinants of medical tourism destination selection process

Determinants of medical tourism destination selection process

Destination Management Organizations and Health Tourism Visual Identification in Central and Eastern Europe

Improving the Management of Environmental Resources by Increasing Occupancy Rate of Spas’ Capacity: A Case Study of Serbia

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