2013
DOI: 10.4236/ajibm.2013.32022
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A Measure of Dynamic Market Performance

Abstract: This paper proposes an easy-to-implement dynamic measure of market performance over time for various selling units (e.g., sales territories, sales regional offices, or the whole sales organization). It may be used as a diagnosis tool by comparing the market performances of various units, taking into account the conditions prevailing in the different markets (such as competition relative effectiveness, sales penetration, or local market fluctuations). Combining sales volume, market share, and profit variations … Show more

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Cited by 7 publications
(5 citation statements)
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“…the Hirschman-Herfindahl index, the m-firm concentration ratio), and price rigidity (cf. Caves and Porter 1980, Caves et al 1991, Panagiotou 2006, Darmon et al 2013, Setiawan et al 2013, Mirzaei and Moore 2014.…”
Section: Aim Of the Studymentioning
confidence: 99%
“…the Hirschman-Herfindahl index, the m-firm concentration ratio), and price rigidity (cf. Caves and Porter 1980, Caves et al 1991, Panagiotou 2006, Darmon et al 2013, Setiawan et al 2013, Mirzaei and Moore 2014.…”
Section: Aim Of the Studymentioning
confidence: 99%
“…Market share, this indicator was mainly used to measure the company's ability to achieve various goals related to markets (Darmon et al, 2013). The growth of market share, the growth of sales revenue, the growing number of new customers, and the growth of sales volume to existing customers, and so on.…”
Section: Market Sharementioning
confidence: 99%
“…Market share provides a clear indication of a firm's standing in its market. According to Darmon (2013), market share measures a company's market penetration, and, to some extent, the selling unit is responsible for it. Darmon (2013) stated that competitive sales performance constitutes a natural benchmark for evaluating selling units' market performances.…”
Section: Performancementioning
confidence: 99%