2015
DOI: 10.1080/14719037.2015.1100320
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A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook

Abstract: The public sector is increasingly turning to social media as a means to communicate and interact with citizens, but little is known about the contribution that these social technologies make to public engagement. This paper used a scoping literature review of studies examining social media in order to develop a framework that measures two Facebook features (popularity and commitment), which was then used to evaluate two different levels of public engagement (public communication and public participation). The … Show more

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Cited by 127 publications
(153 citation statements)
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References 34 publications
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“…Building on Bonsón and Ratkai (2013) and Agostino and Arnaboldi (2016), we also calculated a commitment, popularity, and virality score for each organization. These metrics measure the commitment of fans (average number of comments per post × 1,000/number of pages likes), the popularity of posts among fans (average number of likes per post × 1,000/number of pages likes), and the virality of messages among fans (average number of shares per post × 1,000/number of pages likes).…”
Section: Resultsmentioning
confidence: 99%
“…Building on Bonsón and Ratkai (2013) and Agostino and Arnaboldi (2016), we also calculated a commitment, popularity, and virality score for each organization. These metrics measure the commitment of fans (average number of comments per post × 1,000/number of pages likes), the popularity of posts among fans (average number of likes per post × 1,000/number of pages likes), and the virality of messages among fans (average number of shares per post × 1,000/number of pages likes).…”
Section: Resultsmentioning
confidence: 99%
“…They argued that the social media engagement index is the sum of popularity, commitment and virality (Bons� on & Ratkai, 2013). The three dimensions are respectively calculated by indicators such as the number of likes, followers, shares, reposts and total posts (Bons� on & Ratkai, 2013); this citizen engagement index has been widely used in follow-up studies (Agostino & Arnaboldi, 2016 Royo, & Ratkai, 2017;del Mar G� alvez-Rodríguez et al, 2019;Denktaş-Ş akar and Sürücü, 2018). Some studies directly consider comments, likes and shares as the three dimensions of social media engagement (Brubaker & Wilson, 2018;Kim & Yang, 2017).…”
Section: Citizen Engagement Through Government Social Mediamentioning
confidence: 99%
“…Citizen engagement refers to the involvement of citizens in public affairs, with the aim of building trusted relationships beyond simple information exchange. Governments that take a holistic approach to citizen engagement, embedding public participation into political activities such as public policy discussions, enhance understanding and promote transparent decision-making (Agostino & Arnaboldi, 2016;Taylor & Kent, 2014). Social media, due to its openness, dialogism, and participatory nature, offers significant benefits in delivering synchronous and interactive communication between governments and citizens, bringing new impetus to citizen engagement (Agostino & Arnaboldi, 2016;Bons� on, Perea, & Bedn� arov� a, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…To find the most suitable means to measure stakeholder engagement, a literature review was carried out. There is no consensus among scholars on how to calculate stakeholder engagement on Facebook [34]. Scholars measure user activity mainly as the average number of likes, comments and shares [35], considering control variables such as number of page fans or post length [36][37][38][39].…”
Section: Methodsmentioning
confidence: 99%