A Measurement Scale of Small Island Tourism Development Focused on Four Islands near Jeju Island

Abstract

This study started from the recognition that islands should be developed differently from the mainland because of their specific characteristics such as isolation, narrowness, and being surrounded by the sea. Studies on island tourism have been conducted on the tourism development stage, management model, competitiveness indicators, island image, island selection attributes, experience quality, and revisitation. However, there are few studies on small island tourism development. The purpose of this study is to develop an island tourism development measurement scale to evaluate the conditions of tourism development according to the conditions of the island area, to evaluate the appropriate direction of tourism development, and to apply it to the islands around Jeju Island to examine its applicability. Based on the previous studies on the scales of tourism development related to islands, appropriate scale items for island tourism development were derived and the reliability and validity of the scales were verified by analyzing the results of the questionnaire survey. In this process, factor analysis was conducted using SPSS. The results of this study can be used as basic data for tourism development in small island areas due to lack of research on island tourism development..