Sexual and social selections promote the evolution of many conspicuous colorations in animals. These traits would act as individual quality signals when they transmit reliable information. Reliability should be assured by production costs unaffordable for lowquality trait bearers or guaranteed if trait expression is tightly linked to individual quality and cannot be falsified ("index signals"). It has been suggested that colored ornaments produced by red ketocarotenoid pigments could meet the latter. These ketocarotenoids are often obtained by enzymatic transformation of dietary yellow carotenoids. Recently, the first enzyme performing this transformation has been described: CYP2J19. This enzyme, belonging to the cytochrome p450 superfamily, is presumably located in the inner mitochondrial membrane, thus linking color expression with cell respiration efficacy. However, it remains to be clarified if the tissue where this intracellular mechanism acts could influence signal reliability and trait evolution. CYP2J19 expression data are now available for different species and tissues.Here, we review current data in birds and hypothesize that CYP2J19 activity could have evolved in some species by being relocated from the liver tissue to the ornaments (epidermis), a pattern more strongly observed in those birds where the red is expressed in non-feathered bare parts (e.g. bill, legs). One potential explanation is that bare parts, unlike feathers, require a constant carotenoid mobilization to maintain color throughout the year. We propose that tissue relocation allows for avoiding production costs derived from potential CYP2J19 interference on vital liver functions. Implications for signal reliability in ornamental evolution are discussed.