A method to explore strategies to communicate user experience through storyboards: an automotive design case study

Abstract

An engaging user experience is an increasingly important design characteristic in the automotive industry. Compared with physical design characteristics (form, material, mechanical design, appearance), automotive designers find UX (user experience) challenging to communicate during the early stages of the design process without investing in expensive prototypes and/or models. This paper presents the development of a method to explore strategies to communicate UX through the medium of storyboards early in the design process. The method enables links to be drawn between the design tool of storyboarding and the attributes of theoretical UX outlined in theoretical frameworks. By applying this method in a case study of a storyboard created by Ford Design Asia Pacific, we identify how the theoretical attributes of UX are manifested, and we also highlight certain attributes of UX that are difficult to convey during the early phases of automotive design. This research thus contributes a method relevant to practice that assists with effectively communicating UX in early-stage automotive design where higher fidelity prototyping is unviable. Additionally, it enables the study of storyboard outcomes in the design process to assess the degree to which the intended UX is communicated. In doing so, it contributes a first step toward formalizing the analysis of UX in concept design, which in turn opens up this highly subjective area to further research in the automated analysis of conceptual design and even generative design.

A knowledge-enabled approach for user experience-driven product improvement at the conceptual design stage

“…Most previous studies used surveys, questionnaires, and experimental studies to obtain, measure, and evaluate UX for analysis by creating different scenarios in which users interact with products (Sheng and Teo, 2012; Kosmadoudi et al , 2013; Park et al , 2013; Law et al , 2014; Rodda et al , 2022). These methods not only require a lot of upfront preparation but also yield limited customer data.…”

Application of Sentiment Analysis in the Reshot Method to Improve User Experience of the Hijra Bank Application

“…User Experience (UX) is an essential aspect in the success of a product [1] because UX tries to meet the needs of its users [2], pays attention to the emotions contained therein [3], and defines the purpose of the user using the product comprehensively [4]. UX also refers to a person's responses and perceptions resulting from the use or anticipation of a product or service provided [5].…”