A Mirage of Change: Visibility of Politicians on<i>TVE</i>during the 2015 and 2016 General Elections

In the post-broadcast era, public service media (PSM) organizations have to innovate, stay up-to-date with new ways of consuming content, and experiment with the manifold opportunities that interactivity offers for audience engagement. At the same time, they are still obligated to achieve their public service remit and guarantee that services comply with values such as universality, diversity, creativity, and innovation. This article analyzes the innovation policies and strategies of PSM to understand if these are shifting from a technology-centric to a user-centric approach. It evaluates what areas of innovation are prioritized by both policy-makers and public broadcasters and whether these areas correspond with the innovation goals entrusted to PSM organizations by scholars. To this end, we adopted a multi-case study approach. The focus is on three public broadcasters of varying size and situated in different political, cultural, and economic backgrounds: RTVE (Spain), RTÉ (Ireland), and VRT (Belgium). Based on a qualitative document analysis, we conclude that innovation remains largely technology-centric. Strategies are oriented to the implementation of new technologies, the digital distribution of the content, and the collaboration with external partners. However, these public broadcasters have not yet promoted concrete actions to encourage the participation of their audiences.

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A Mirage of Change: Visibility of Politicians onTVEduring the 2015 and 2016 General Elections

Cited by 3 publications

References 12 publications

Consumers’ Paying Intent for Public Service Media in Spain: The Effect of RTVE Service Quality, Citizens’ Expenditure, and the Moderating Role of Age

Consumers’ Paying Intent for Public Service Media in Spain: The Effect of RTVE Service Quality, Citizens’ Expenditure, and the Moderating Role of Age

Political Pressures in TVE: Cascade Effects, Morphology of Manipulations and Professional and Personal Reprisals

Public service media as drivers of innovation: A case study analysis of policies and strategies in Spain, Ireland, and Belgium

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