A Missing Link in Understanding Revisit Intention—The Role of Motivation and Image

Li, Mimi; Cai, Liping A.; Lehto, Xinran; Huang, Joy Zhuowei

doi:10.1080/10548408.2010.481559

Cited by 241 publications

(188 citation statements)

References 65 publications

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“…The cognitive and affective images are the most popular of these categorizations (Baloglu & Brinberg, 1997;Baloglu & Mangaloglu, 2001;Baloglu & McCleary, 1999a, 1999bBeerli & Martín, 2004a, 2004bKastenholz, 2010;M. Li, Cai, Lehto, & Huang, 2010;Sönmez & Sirakaya, 2002;Wang & Hsu, 2010).…”

Section: Destination Imagementioning

confidence: 99%

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The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Song

Hsu

2013

Journal of Travel & Tourism Marketing

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Section: Destination Imagementioning

confidence: 99%

“…Since then, most image studies have used different cognitive image measurements (Baloglu & McCleary, 1999a, 1999bM. Li et al, 2010).…”

Section: Destination Imagementioning

confidence: 99%

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Song

Hsu

2013

Journal of Travel & Tourism Marketing

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“…Gartner, (1993); ; Li et al, (2010) The three dimensions of destination image can be studied separately in order to understand the complexity of the whole.…”

Section: Destination Imagementioning

confidence: 99%

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

et al. 2016

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This research examines the complex relationship between components of images of destinations and behavioral intentions, incorporating two pivotal constructs that have not been explored in the related literature, namely holistic image and personal normative beliefs (PNBs). Previous studies incorporating destination images as predictors of intention to revisit have mostly investigated their direct effect. This research integrates holistic image as a mediator and PNBs as a moderating variable. The findings verify the mediating role of holistic image for predicting tourists’ intentions to revisit a destination, supporting a model that incorporates a partial effect and two indirect mediations. Interestingly, only affective and conative images contribute to the prediction of tourists’ intentions to revisit a destination through the holistic image towards this destination. Moreover, PNBs moderate the effect that conative destination images have on tourists’ holistic images. Practically, the research sheds light to factors that affect tourists' tendency to select a tourism destination, which can serve as a basis for tailoring the effective positioning of destinations

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“…Attitudinal approaches focus on the willingness to return either as 'binary' variable Instead papers using a response variable in Likert scale utilize structural equation models (Jang and Feng, 2007;Lee, 2009;Li et al, 2010;Petrick, 2004;Oom do Valle et al, 2006), linear regressions (Kozak, 2001), or other techniques such as path analysis (Um et al, 2006).…”

Section: Methodsmentioning

confidence: 99%

“…Different authors instead (Backman and Crompton, 1991b;Dick and Basu, 1994;Oppermann, 1999; encourage the utilization of measures of loyalty that would range on a continuum (Blattberg and Sen, 1976;Day, 1969). This attempt is partially pursued by those who use Likert scales in measuring the attitude towards returning (Jang and Feng, 2007;Lee, 2009;Li et al, 2010;Oom do Valle et al, 2006;Petrick, 2004;Um et al, 2006). However such a way allows obtaining only ordinal variables.…”

Section: Attitudes or Behaviours? Choosing The Response Variablementioning

confidence: 99%

The behaviour of repeat visitors to museums: review and empirical findings

2013

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This study presents a theoretical and operational framework for analyzing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

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A Missing Link in Understanding Revisit Intention—The Role of Motivation and Image

Cited by 241 publications

References 65 publications

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

The behaviour of repeat visitors to museums: review and empirical findings

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