A Mixed-method Examination of Reported Benefits of Online Grocery Shopping in the United States and Germany: Is Health a Factor?

Blitstein, Jonathan; Frentz, Florentine; Pitts, Stephanie B. Jilcott

doi:10.1080/10454446.2020.1754313

Cited by 26 publications

(27 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The second segment is clearly interested in the time-saving aspects of online grocery shopping as well as independence of opening hours. This is in line with previous research identifying convenience and time-saving aspects as most important drivers (Blitstein et al, 2020;Harris et al, 2017;Mortimer et al, 2016). The third segment is concerned with the chain of the supermarket and the online shops' trust rating.…”

Section: Discussionsupporting

confidence: 87%

“…Geuens, Brengman, and S'Jegers (2003) found consumers to be nonaccepting of an online channel for their grocery shopping, which is in line with the slow adoption rates of this innovation. With increasing developments in the sector, most research finds that convenience and time saving aspects are the most relevant drivers for adopting the online channel while perceived risk is still the main barrier (Blitstein, Frentz, & Pitts, 2020;Handayani, Nurahmawati, Pinem, & Azzahro, 2020;Harris, Dall'Olmo Riley, Riley, & Hand, 2017;Mortimer, Hasan, Andrews, & Martin, 2016;Robinson, Dall'Olmo Riley, Rettie, & Rolls-Willson, 2007). Most research has been done with UK consumers, as this is the most mature market.…”

Section: Online Grocery Shopping Behaviormentioning

confidence: 99%

See 1 more Smart Citation

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Frank¹,

Peschel²

2020

Journal of Food Products Marketing

View full text Add to dashboard Cite

Over the past decades, consumer adoption of online grocery shopping has increased steadily. Yet, overall market share is still comparatively low and retailers start questioning the prospects of the maturing distribution channel. The existing landscape of online grocery channels has seen little innovation nor diversity in terms of business models, reflecting the prevailing assumption that consumer online grocery shopping behavior is largely homogeneous. The present research challenges this notion by updating the understanding of consumer online grocery shopping behavior in a large-scale, representative study of Danish consumers. The results reveal distinct segments of online grocery adopters, which differ in their importance placed on perceived benefits of online grocery shopping. These segments can be targeted based on differences in preference for price, convenience, and service. The findings imply potential for retailers' differentiation in the market of online grocery shopping.

show abstract

Section: Discussionsupporting

confidence: 87%

Section: Online Grocery Shopping Behaviormentioning

confidence: 99%

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Frank¹,

Peschel²

2020

Journal of Food Products Marketing

View full text Add to dashboard Cite

show abstract

“…For such consumers, the online solution is particularly attractive. In a recent qualitative study for the US and Germany, the reduction of stressors related to in-store grocery shopping (such as the avoidance of lines, contact with others and crowds, and the need to shop with children) is a commonly cited motive to shop for groceries online [82]. However, other consumers actually enjoy going to physical supermarkets [45].…”

mentioning

confidence: 99%

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Droogenbroeck

Hove

2021

Sustainability

View full text Add to dashboard Cite

In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.

show abstract

“…At the time, these factors were unsurprising, and today, they continue to resonate. In 2020, 20 years later, two of the top consumer benefits of using online food delivery remain convenience and saving time [6,17,18]. Other benefits include effortless ordering, the ability to make informed choices, discovering new cuisines, greater selection, and the ability to make choices based on patron reviews [6].…”

Section: Key Benefits: Convenience and Timementioning

confidence: 99%

“…Recently, a qualitative study observed that impulse purchases were greater online than in person; however, participants reported that temptation was greater in-store, and impulse purchases in-store tended to be unhealthy foods [17]. Buying groceries on virtual platforms can reduce total food dollars spent and the quantity of unhealthy foods purchased [17,18,38]. Generally, consumers are more likely to spend more money on items when benefits are immediate and tangible (e.g., in-store purchases) and are more likely to purchase items with short-term benefits (e.g., tasty foods high in sugar, salt, fat) rather than long-term benefits (e.g., healthy foods).…”

Section: Online Groceriesmentioning

confidence: 99%

Digital Food Retail: Public Health Opportunities

Fernandez

Raine

2021

Nutrients

View full text Add to dashboard Cite

For over two decades, digital food retail services have been emerging alongside advances in mobile technology and improved access to wi-fi. Digitalization has driven changes within the food environment, complicating an already complex system that influences food-related behaviors and eating practices. Digital food retail services support an infrastructure that enhances commercial food systems by extending access to and availability of highly processed foods, further escalating poor dietary intakes. However, digital food retail services are heterogeneous–food delivery apps, online groceries, and meal kits–and can be feasibly adapted to nutrition interventions and personalized to individual needs. Although sparse, new evidence indicates great potential for digital food retail services to address food insecurity in urban areas and to support healthy eating by making it easier to select, plan, and prepare meals. Digital food retail services are a product of the digital transformation that reflect consumers’ constant need for convenience, which must be addressed in future research and interventions. This paper will discuss public health opportunities that are emerging from the global uptake of digital food retail services, with a focus on online groceries, food delivery apps, and meal kits.

show abstract

A Mixed-method Examination of Reported Benefits of Online Grocery Shopping in the United States and Germany: Is Health a Factor?

Cited by 26 publications

References 29 publications

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping

Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

Digital Food Retail: Public Health Opportunities

Contact Info

Product

Resources

About