A Mixed-Methods Study to Explore Stage of Readiness and Intention of Micro and Small Enterprises to Adopt Mobile Money in Indonesia

Suhud, Usep; Hidayat, Nurdin

doi:10.18488/journal.62/2015.2.1/68.1.15.33

Cited by 5 publications

(4 citation statements)

References 24 publications

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“…According to these scholars, the stage consists of pre-contemplation -contemplation -actionmaintenance -relapse. Further, they modified the stage into pre-contemplation -contemplation -preparation -actionmaintenance (Prochaska & DiClemente, 1992 Stage of change or in other studies it is adapted into stage of readiness has been employed in prior studies, for example, stage of change of universities students relating to transportation sustainability (Redding et al, 2015), the use of mobile money among micro enterprise owners (Suhud & Hidayat, 2015 (Suhud, 2013(Suhud, , 2015.…”

Section: A Stage Of Readiness To Be Involved In Volunteer Tourismmentioning

confidence: 99%

Giving Over Taking/Receiving in Volunteer Tourism. The impact of motivation, attitude, and subjective norm on stage of readiness and its implication on social marketing

Suhud¹,

Willson²

2016

Proceedings of the Asia Tourism Forum. 2016 - The 12th Biennial Conference of Hospitality and Tourism Industry in Asia

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Abstract-The main objective of this study is to investigate the impact of motivation, attitude, and subjective norm on stage of readiness to be involved in volunteer tourism and its implication on social marketing. Volunteer tourism is a tourism product that combines volunteerism and tourism activities in a destination and commonly offered by an international volunteer organisation. In this study the author examine the influence of motivation, subjective norm, and attitude towards volunteer tourism concept on stage of readiness to be involved in volunteer tourism. Motivation is treated as two different variables -taking/receiving and giving motivations. Taking/receiving represents self-interest whereas giving represents altruism. Separating motivation into taking/receiving and giving has rarely done by prior researchers, particularly in a quantitative approach. To gather data, an online survey was conducted attracting 268 male and 274 female participants across nations. In total there were eight hypotheses to be tested. There is a limited sources applying stage of readiness in the study of volunteer tourism. In the tourism literature, stage of readiness relates to a readiness of a person to participate in a tourism product and commonly links to low and high involvement types of activities. Based on the confirmatory factor analysis, all eight hypotheses are accepted. The findings carry out innovations: firstly, the participants might be involved in volunteer tourism were more influenced by giving motivation rather than taking/receiving motivation. The implication of these findings can be a reason why social marketing is more suitable to promote a volunteer tourism project instead of using a commercial marketing approach. Secondly, variables, such as attitude, subjective norm, taking/receiving motivation, and giving motivation can predict stage of readiness. Recommendations for practitioners and future research are discussed.

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Section: A Stage Of Readiness To Be Involved In Volunteer Tourismmentioning

confidence: 99%

Giving Over Taking/Receiving in Volunteer Tourism. The impact of motivation, attitude, and subjective norm on stage of readiness and its implication on social marketing

Suhud¹,

Willson²

2016

Proceedings of the Asia Tourism Forum. 2016 - The 12th Biennial Conference of Hospitality and Tourism Industry in Asia

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“…It suggests that individuals with higher motivation levels are more likely to progress through the stage of readiness to visit a destination or engage in specific tourism activities. The studies by Suhud and Wilson (2016) and Suhud (2015) focused on volunteer tourism. The scholars found individuals motivated by altruism (giving motivation) were more influenced to participate in volunteer tourism than those motivated by self-interest (taking/receiving motivation).…”

Section: Motivation and Intention/stage Of Readinessmentioning

confidence: 99%

“…It begins with Pre-contemplation, where individuals are unaware of the issue and have valuable for health professionals and counsellors to understand their clients' change stages. The variable of the state of readiness has been extensively examined in tourism studies (Suhud, 2015;Suhud et al, 2021;Suhud & Allan, 2019;Suhud & Wilson, 2016). However, studies of folk theatres still need to apply more regularly.…”

Section: Introductionmentioning

confidence: 99%

Predicting the Role of Motivation, Sensation-Seeking, and Constraints in Shaping Visitors’ Intention and Stage of reading to Visit a Folk Theatre

Suhud,

Allan,

Wibowo

et al. 2023

J. Professional Business Review

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Purpose: The study investigates the impact of motivation, sensation-seeking, constraint, and attitude on visit intention and stage of readiness associated with a folk theatre, specifically the Bharata People Theatre. Design/Methodology/Approach: The collected data includes 260 participants in Jakarta using a convenient sampling method. We analysed the collected data through exploratory factor analysis, confirmatory factor analysis, and structural equation modelling. The study tested various hypotheses related to the influence of motivation, sensation-seeking, constraint, and attitude on visit intention and stage of readiness. Findings: The results showed significant relationships between motivation and attitude, motivation and visit intention, sensation-seeking and visit intention and attitude and visit intention. However, the study did not find a significant relationship between constraint and visit intention, motivation and readiness, sensation-seeking and readiness or attitude and readiness. Research, Practical & Social implications: This study contributes to the current knowledge of marketing folk theatres, specifically the Bharata People Puppet Theatre. The study emphasises the significance of motivation, sensation-seeking, and attitude in influencing visitors’ intentions to attend cultural performances. However, the non-significant relationships between constraint and readiness and between attitude and readiness suggest the need for a better understanding of the factors affecting visitors’ readiness to engage in cultural performances. Originality/Value: The study provides valuable insights for theatre managers and marketers to design effective strategies to attract and engage audiences.

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“…The regulation No.20 year 2008 about SMEs explained that micro-enterprises have annual sales results of at most 300 million rupiahs, small enterprises also have annual sales results of more than 300 million rupiahs up to a maximum of 2.5 billion rupiahs. On the other side, the medium enterprise has annual sales results of more than 2.5 billion rupiahs up to a maximum of 50 billion rupiahs (Suhud & Hidayat, 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of Information Technology towards the Development Economics of SMEs in Indonesia

Mukhtar

Putri

Suseno

et al. 2020

Humanities and Social Sciences Letters

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Technology continues to develop rapidly and creates an impact on the economic field. SMEs are increasing at a rapid pace because of the spread and increase in the number of prospective consumers who are influenced by promotion in marketing. With this online marketing strategy, one can find SMEs are able to sell their products. This study aims to identify the influence of information technology with Capture, Processing, Result, Save, Retrieve, and Transmission indicators on the economic development of SMEs in Indonesia. This sequential explanatory mixture method uses two stages of data collection, namely quantitative and qualitative approaches. Quantitative data was collected through surveys with 127 respondents who are SMEs entrepreneurs. The qualitative data was gathered by interviewing 30 informants who have SMEs in the fields of food and beverage, fashion, and handicraft. The results of this study indicate that there is a dimension of information technology that affects the economy of SMEs in conducting sales activities. The impact is seen in the positive results of indicators of Capture, Processing, Result, Save, Retrieve, and Transmission. Then, descriptive results show that with r values capturing (0,78), processing (0,77), result (0,79), save (0,78), retrieve (0,80), and transmission (0,80). Contribution/Originality:This research is one of the few studies that have investigated the influence of information technology on the development of SMEs in Indonesia when viewed from the capture, processing, result, save, retrieve, and transmission indicators. INTRODUCTIONOne of the competitiveness of SMEs is the use of Information Technology and improve business transformation, accuracy, and efficiency of information exchange (Acire, 2015). Besides, the use of information technology with Capture, Processing, Result, Save, Retrieve, and Transmission indicators can also expand marketing networks and grow market share. Increasing the competitiveness of SMEs is very necessary, and in order to survive and compete in the global trade arena (Subrahmanya, 2014) SMEs need to make use of Information Technology applications as they trigger business in different styles in Indonesia (Raharjo, 2019). In the era of increasingly advanced global economy today, it will lead to very fierce business competition. This will encourage companies to increase productivity in the fields of production, marketing, and corporate strategy (Loroun, Ming, & Ali, 2018). The global competition, which is realized through free market, has also encouraged ASEAN countries to

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A Mixed-Methods Study to Explore Stage of Readiness and Intention of Micro and Small Enterprises to Adopt Mobile Money in Indonesia

Cited by 5 publications

References 24 publications

Giving Over Taking/Receiving in Volunteer Tourism. The impact of motivation, attitude, and subjective norm on stage of readiness and its implication on social marketing

Giving Over Taking/Receiving in Volunteer Tourism. The impact of motivation, attitude, and subjective norm on stage of readiness and its implication on social marketing

Predicting the Role of Motivation, Sensation-Seeking, and Constraints in Shaping Visitors’ Intention and Stage of reading to Visit a Folk Theatre

Influence of Information Technology towards the Development Economics of SMEs in Indonesia

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