Creep refers to the deformation of rock with time under long-term applied stress, which occur in most underground engineering. The creep behavior of granite in Shuang jiangkou underground powerhouse in Western Sichuan Province, China, was studied by creep tests. Based on test results, a new parameter DPR, the ratio of deviatoric stress to peak strength, is proposed. DPR is found to be a key parameter to describe creep parameters such as instantaneous elastic modulus, creep elastic modulus, and viscosity coefficient of rock under different confining pressures. Creep tests show that instantaneous elastic modulus increases with the increase of DPR. Creep elastic modulus increases when DPR changes from 0.54 to 0.7004, but decreases when DPR is from 0.7004 to 0.88, indicating fractures in rock closes firstly and then new fractures are generated. The viscosity coefficient of the rock increases first and then decreases with the increase of DPR, and when DPR = 0.7171, viscosity coefficient is maximum, indicating the time for rock to reach stability is the longest in creep tests. By introducing DPR and confining pressure into creep model, which interconnect creep parameters in a unified expression, an improved generalized Kelvin creep model is proposed which can accurately describe the primary and the secondary creep behavior of granite under given deviatoric stresses and confining pressures.