2020
DOI: 10.14488/ijcieom2020_full_0012_37191
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A Model for Pricing the License of Brand-Name Drugs Using Cooperative Game Theory

Abstract: This study examines the license valuation process of brand-name drugs using cooperative game theory. Brand-name drugs are non-generic and patented products which are produced by a domestic company licensed by the main manufacturer. To achieve the study aims, first, the pricing process of drugs in the local market is briefly described, and then, the benefits of cooperation between the foreign company and domestic company and local government are explained to show how these benefits can be presented as a licensi… Show more

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