“…In a rapidly changing business environment characterized by intense competition, unstable and complex economies, shorter product life cycles, the higher rate of new product development and constant change in customer demands are the challenges which affect the survival and competitiveness of companies (Lobo and Samaranayake, 2020;Kahn, 2018;Zhan et al, 2017;Chen and Chang, 2012;Varis and Littunen, 2010;Gunday et al, 2011;Ar and Baki, 2011;Tsekouras et al, 2011;Du Plessis, 2007). In such environments, companies struggle on two main issues: organizational readiness (OR) to respond to changes that come from everywhere (Bondzi-Simpson and Ayeh, 2019;Lehman et al, 2002) and innovation (IN) to meet these challenges, to keep their survival and growth, and to get competitive advantages (Ugoani, 2019;Nair et al, 2014;Gichohi, 2014;Varis and Littunen, 2010;Gunday et al, 2011;Tsekouras et al, 2011;Chen and Chang, 2012;Du Plessis, 2007;Elenkov and Manev, 2005). Since IN is not a choice anymore, the company's response should be fast and efficient to take advantage of the opportunities (Nair et al, 2014;Chen and Chang, 2012;Alegre et al, 2006) and nurture its employees as a source of IN (Aman, 2019;Gichohi, 2014).…”