We elucidate the relationship between effective mass and carrier concentration in an oxide semiconductor controlled by a double doping mechanism. In this model oxide system, Sr1−xLaxTiO 3−δ , we can tune the effective mass ranging from 6-20me as a function of filling (carrier concentration) and the scattering mechanism, which are dependent on the chosen lanthanum and oxygen vacancy concentrations. The effective mass values were calculated from the Boltzmann transport equation using the measured transport properties of thin films of Sr1−xLaxTiO 3−δ . We show that the effective mass decreases with carrier concentration in this large band gap, low mobility oxide and this behavior is contrary to the tradional high mobility, small effective mass semiconductors.