A model of green bank marketing

Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; Soureli, Magdalini

doi:10.1057/fsm.2012.10

Cited by 44 publications

(66 citation statements)

References 20 publications

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“…Critically, a qualitative research study with a Greek sample highlighted that green marketing results in a favorable bank image (Lymperopoulos et al ., ). This is in essence a reflection of the consumer’s overall favorable or unfavorable evaluation of the brand (Bhat and Reddy, ), which, according to Chaudhuri and Holbrook ( , p. 54), ‘depends on emotional brand‐choice risk (as well as on the balance of hedonic to utilitarian value).’ This favorable attitude should thus be positively related to behavioral intention.…”

Section: Attitude Toward Green Bankingmentioning

confidence: 97%

Antecedents of Intention to Use Green Banking Services in India

et al. 2016

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Section: Attitude Toward Green Bankingmentioning

confidence: 97%

Antecedents of Intention to Use Green Banking Services in India

et al. 2016

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“…Following the negative impacts of environmental degradation, banking customers have demonstrated interest in green banking, a type of banking that respects environmental issues in their operation. This interest has appeared in developed countries, such as Greece (Lymperopoulos, Chaniotakis, & Soureli, 2012) and France (Park & Kim, 2020), as well as in developing countries such as India (Bryson, Atwal, Chaudhuri, & Dave, 2016) and Indonesia (Dialysa, 2015). Missing from previous studies on green banking (Bryson et al., 2016; Lymperopoulos et al., 2012) is the role of emotion with moral perspective in driving behavioural intention (Antonetti & Baines, 2015).…”

Section: Introductionmentioning

confidence: 99%

“…This interest has appeared in developed countries, such as Greece (Lymperopoulos, Chaniotakis, & Soureli, 2012) and France (Park & Kim, 2020), as well as in developing countries such as India (Bryson, Atwal, Chaudhuri, & Dave, 2016) and Indonesia (Dialysa, 2015). Missing from previous studies on green banking (Bryson et al., 2016; Lymperopoulos et al., 2012) is the role of emotion with moral perspective in driving behavioural intention (Antonetti & Baines, 2015). According to Antonetti and Baines (2015, p. 2) “… past memories of guilt influence how this emotion is processed at subsequent times … but this topic has not been investigated in previous research”.…”

Section: Introductionmentioning

confidence: 99%

Consumer guilt and green banking services

Burhanudin

Ronny

Sihotang

2020

Int J Consumer Studies

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Banks offer loans to support many projects; however, some of these projects may not give adequate consideration to the environment. Little is known regarding the extent to which banking customers experience guilt when discovering that their bank supports projects that disregard the environment. An experiment with 313 participants was conducted, and the results showed that customers do experience guilt when discovering that their bank supports projects that do not give adequate consideration to the environment. This study found that guilt drives perceived consumer effectiveness and negative word‐of‐mouth regarding banking projects that neglect environmental considerations but not attitudes towards green banking. Negative word of mouth, but not the attitude towards green banking, mediates the effect of perceived consumer effectiveness on the intention to use green banking services. Negative word‐of‐mouth, rather than attitudes towards green banking and its perceived consumer effectiveness, drives the intention to use green banking services. These findings imply that banks need to encourage their customers to perceive that they are eco‐friendly to avoid a significant loss of customers.

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“…Oleh karenanya melalui inisiasi green banking, bank akan mengenalkan konsep paperless dan layanan bank berbasis teknologi informasi kepada nasabah yang ada maupun nasabah prospektif dan di sisi lain berupaya untuk mempromosikan peran bank untuk menjadi warga perusahaan yang bertanggungjawab terhadap pencapaian pengembangan keberlanjutan (Fernando dan Fernando, 2017). Keterlibatan bank dalam merumuskan kebijakan yang mempertimbangkan green banking akan dapat meningkatkan reputasi bank sehingga mampu mempertahankan potensial dan menarik nasabah baru yang dapat berkontribusi pada keberlanjutan bank di masa mendatang (Lymperopoulos, et. al., 2012).…”

Section: Pendahuluanunclassified

Study of The Initiation of Green Banking Practices at State-owned Bank

Handajani

Rifai

Husnan

2019

JECO

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This study aims to describe the initiation of green banking practices at state-owned banks by identifying reporting issues and the level of green banking disclosure as well as formulating the reporting domain and indicators of its activities. Content analysis is carried out on information related to green banking activities report in the annual report of BUMN banks for the period 2015-2017. The research findings reveal that state-owned banks have initiated green banking practices. The practices come in various forms of activity due to the absence of reporting guidelines and the trend to report green banking activities that have been increasing over the past 3 years. Indicators of green banking activities in state-owned banks can be grouped into several reporting domains namely, green products, green operations, green customers and green policies. The implications of the study argue that the initiation of green banking practices in the practice of green banking at state-owned banks can be a role model for initiating environmentally friendly bank practices. Moreover, it is expected that environmentally friendly bank practices can minimize business risks by reducing environmental and social risks by harmonizing economic, environmental and social interests in towards achieving sustainable finance. Keywords: state-owned bank, green banking, sustainable finance Kajian Tentang Inisiasi Praktik Green Banking Pada Bank BUMNAbstractPenelitian ini bertujuan untuk mendeskripsikan inisiasi praktik green banking pada bank BUMN dengan mengidentifikasi isu-isu pelaporan dan tingkat pengungkapan green banking serta merumuskan domain pelaporan dan indikator kegiatannya. Analisis isi dilakukan terhadap informasi yang berkaitan dengan pelaporan aktivitas green banking pada laporan tahunan bank BUMN periode 2015-2017. Temuan penelitian mengungkapkan bank BUMN telah melakukan inisiasi praktik green banking dengan bentuk aktivitas yang beragam karena belum adanya pedoman pelaporannya dan terjadi kecenderungan pelaporan aktivitas green banking yang semakin meningkat dalam kurun waktu 3 tahun terakhir. Indikator kegiatan green banking pada bank BUMN dapat dikelompokkan dalam domain pelaporan yang meliputi green product, green operational, green customer, dan green policy. Implikasi dari penelitian mengargumentasikan bahwa inisiasi praktik green banking pada bank BUMN dapat menjadi role model inisiasi praktik bank ramah lingkungan untuk meminimalkan risiko bisnis dengan mengurangi risiko lingkungan dan sosial dengan menyelaraskan kepentingan ekonomi, lingkungan dan sosial dalam mewujudkan keuangan berkelanjutan. Kata kunci: bank BUMN, perbankan hijau, keuangan berkelanjutan

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A model of green bank marketing

Cited by 44 publications

References 20 publications

Antecedents of Intention to Use Green Banking Services in India

Antecedents of Intention to Use Green Banking Services in India

Consumer guilt and green banking services

Study of The Initiation of Green Banking Practices at State-owned Bank

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