A Model of IT Evaluation Management: Organizational Characteristics, IT Evaluation Methodologies, and B2BEC Benefits

Lin, Chad; Huang, Yu‐An

doi:10.1007/978-3-540-74563-1_15

Cited by 6 publications

(4 citation statements)

References 25 publications

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“…39 In contrast to relationship marketing, relatively little upfront IT/R&D investment evaluation, costs, and time are needed to maintain relationships with consumers. 39,40,41,42,43,44 The main drawbacks of this type of marketing strategy are the lack of brand recognition as well as the lack of a stable base of returning customers.…”

Section: Relationship Marketingmentioning

confidence: 99%

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Lai¹,

Chen²,

Lin³

2016

ITMR

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Medical tourism is one of the fastest-growing industries in the world as many patients are looking to access healthcare services that are not available to them in their home countries. Many hospitals and healthcare centers are now offering numerous products and services in order to fully reap the benefits from it. However, little research which examines the effects of relationship marketing on the medical tourism exists. Hence, the aims of this study are to: (1) examine the relationship between the relationship marketing strategies and the medical tourism industry; and (2) help medical tourism operators to identify some of the key issues that exist within the industry. In-depth interviews were conducted with ten senior Taiwanese tour guides who had extensive experience in dealing with the medical tourism industry. The results indicate that relationship marketing was one of the crucial factors which had an impact on the willingness of tour guides to make necessary travel arrangements for medical tourists. The environment of health examination center, the ability of its doctors to diagnose a patient's condition, and the professional image of its doctors could also affect the effectiveness of the relationship marketing on medical tourism as well as the efforts in arranging a follow-up visit to the health examination center. The findings can provide senior executives of health examination centers and travel agencies with a more realistic insight in dealing with issues and challenges arising from the medical tourism.

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Section: Relationship Marketingmentioning

confidence: 99%

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Lai¹,

Chen²,

Lin³

2016

ITMR

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“…15,100 A resource is capable of assisting an organization in gaining a competitive advantage by, for example, formulating a value-creating strategy in order to outperform its competitors or to reduce its own weaknesses. 99,101,102 Chircu and Kauffman 55 have found that organizations need to possess sufficient capabilities to allocate resources as well as to identify and assess a number of industry-independent sources of benefits. We argue that hospitals can only take necessary steps to eliminate barriers to the allocation of IT evaluation resources when they increase their level of IT maturity.…”

Section: It Maturity It Investment Evaluation Methodologies and It mentioning

confidence: 99%

“…Allocation of appropriate and sufficient IT evaluation resources is critical for the success of B2B e-commerce initiatives. 88,102,103,104 Chircu and Kauffman 55 have argued that organizations need to possess appropriate and sufficient resources and capabilities to evaluate benefits. In order to determine the potential B2B ecommerce benefits for a specific industry and/or a specific organization, the contribution of all the benefits need to be evaluated during the B2B e-commerce evaluation process.…”

Section: It Investment Evaluation Methodologies It Evaluation Resourmentioning

confidence: 99%

Towards a B2B E-Commerce Evaluation Management Model to Assess Organizational Drivers in Hospitals

Lin¹,

Lin²,

Huang³

et al. 2014

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Effective utilization of business-to-business (B2B) electronic commerce (e-commerce) in hospitals may lead to many benefits such as increased accessibility to healthcare providers, improved process efficiency, enhanced quality of healthcare services, increased responses to changes, decreased scheduling conflicts, and reduction in administrative costs. However, many hospitals have found that they have not yet fully reaped the expected benefits from their B2B e-commerce investments. Despite this, there has not been much discussion in the literature with respect to the relationship between the organizational drivers on B2B e-commerce benefits for hospitals. Hence, a mixed-method of case study and survey was conducted to examine the relationships between B2B e-commerce benefits, IT evaluation resources allocation, IT investment evaluation methodologies, IT maturity, and user information requirements determination process. A B2B e-commerce evaluation management model was developed to test these relationships. The results provided empirical evidence in support of our proposed model and revealed that hospitals' IT evaluation resources allocation practices mediated the relationship of IT investment evaluation methodologies, IT maturity, and user information requirements determination process with B2B e-commerce benefits. The results also showed that the level of IT maturity had a significant impact on the adoption of IT investment evaluation methodologies.

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“…14 Some of the major problems associated with IT investment evaluation are: 8,25,24 • Organizations often fail to measure their IT investments and identify relevant risks, costs, and benefits; • Traditional financially oriented evaluation methods (e.g. ROI, NPV) can be problematic in measuring IT investments and quantifying relevant benefits and costs;…”

Section: Issues and Challenges For It Investment Evaluation And Benefmentioning

confidence: 99%

Examining the Factors Affecting the Evaluation and Adoption of IT Investments in Pharmaceutical Organizations

Lin¹

2013

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Information technology (IT) holds potential for transforming business practices in important ways. For example, it can assist in setting up an infrastructure which supports complex, multiparty trading and transactions among pharmaceutical manufacturers, wholesalers, hospitals, pharmacies, medical supply importers and exporters, and other players in the healthcare system. Effective use of IT can also help these healthcare organizations to reduce costs in supplying and distributing medicines and other medical-related products to the general public. However, despite high expectations for realizing the benefits of IT investments in pharmaceutical supply chain, issues surrounding its evaluation and adoption remain poorly understood and relatively under-researched. This paper presents case study findings on key evaluation and management issues in adopting and utilizing IT investments on seven Australian pharmaceutical organizations. The main objectives of this study are to: (1) examine the IT investment evaluation and benefits realization practices and processes in the pharmaceutical organizations; and (2) identify key IT investment evaluation and adoption issues and challenges within the pharmaceutical supply chain. A key contribution of this paper is the identification and examination of key issues and challenges faced by the pharmaceutical organizations undertaking IT and supply chain systems.

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A Model of IT Evaluation Management: Organizational Characteristics, IT Evaluation Methodologies, and B2BEC Benefits

Cited by 6 publications

References 25 publications

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Towards a B2B E-Commerce Evaluation Management Model to Assess Organizational Drivers in Hospitals

Examining the Factors Affecting the Evaluation and Adoption of IT Investments in Pharmaceutical Organizations

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