By researching the telecom operations support system and the business support system, a telecom product management framework is presented via integrated with the customer management system (CRM), especially integrated with the analytic CRM and the business intelligence system (BI). It includes five layers, information resource object layer, metadata database layer, basic services layer, information services layer, and user interface layer. In addition, a metadata model is presented to solve the heterogeneous issues at the product data fields name, data type, meaning, database management system, etc. The diversified product information could be logical integrated via metadata service. And based on the unified product definition model, the sharing product analyzing information services could be provided in the whole enterprise angle of view. The fi*amework function services are designed according to the Service Oriented Architecture (SOA), and implemented via Web services. The framework is a new try to improve the efficiency of enterprise macroscopic product analyzing, design, and information serving. It*s has good flexibility, and expansibility in system function services.