A Modified News Micropayment Model for Newspapers on the Social Web

An Empirical Study of Factors that Influence the Willingness to Pay for Online News

“…The main areas of interest are (1) the application of the business model theory developed by management academia in order to understand and conceptualise online newspapers' business models (Thurman and Herbert 2007;Nel 2010;Graybeal and Hayes 2011) and (2) the configuration and conceptualisation of business models as practically developed by online newspapers (Picard 2009a;Chyi 2012;Goyanes 2012).…”

“…) with special emphasis on the viability of multiple revenue models (Steinbock 2000;Chyi 2005), in order to partially shed light on the issue of WTP. Other media research has explored small, per-article payments in the newspaper industry (Graybeal and Hayes 2011) or payment intentions across channels (Chyi 2012), or empirically examined whether multi-platform news consumption is a reality and the extent to which people own, use and enjoy multiple electronic devices WILLINGNESS TO PAY 743 (Chyi and Chadha 2011). Still, there is a lack of studies which empirically analyse factors that influence WTP for online news.…”

A Taxonomy of Newspapers based on Multi-Platform and Paid Content Strategies: Evidences from Spain

“…Generally, it has been argued that generating multiple revenue sources is more appropriate than depending to a large extent on only one (Moroney,28 M. Goyanes and C. Dürrenberg 2010; Paton, 2010). Empirical evidence clearly shows that advertising alone cannot provide sustainable profits for journalistic online content (Perez-Latre, 2007;Clemons, 2009) and charging for content will probably be an essential part of an effective business model (Graybeal & Hayes, 2011). As a consequence, newspapers are combining and experimenting with different paid content approaches (Chyi & Sylvie, 2001;Stahl, Schäfer, & Maass, 2004;Chyi, 2012) across different channels (Küng, 2008) with the aim to achieve a better firm performance (Doyle, 2010).…”

Spanish media in a new digital world: The great bonfire of the vanities

“…Yet, to achieve a minimum level of sector profitability it will be necessary to establish some form of payment (Graybeal & Hayes 2011). The curious thing about the Internet is that for traditional newspapers it is both a rival and the media that will allow their survival.…”