The article discusses the relevance of detecting, formalizing and accounting tasks for emotionally colored information in intelligent decision support systems. The approaches to the application of Affective Computing in the tasks of processing and interpreting emotionally colored information are analyzed. The task is to take into account emotions in decision support systems for different areas of the service sector. An example of taking into account emotionally colored information in the management of the services provision at an enterprise in the health and beauty industry is given.