Cross-shore profiles and environmental forcing were used to analyse morphological change of a headland bay beach: Tenby, West Wales (51.66 N; −4.71 W) over a mesoscale timeframe (1996)(1997)(1998)(1999)(2000)(2001)(2002)(2003)(2004)(2005)(2006)(2007)(2008)(2009)(2010)(2011)(2012)(2013). Beach profile variations were attuned with longer term shoreline change identified by previous research showing southern erosion and northern accretion within the subaerial zone and were statistically significant in both sectors although centrally there was little or no significance. Conversely a statistically significant volume loss was shown at all profile locations within the intertidal zone. There were negative phase relationships between volume changes at the beach extremities, indicative of beach rotation and results were statistically significant (p < 0.01) within both subaerial (R further cross correlation analysis showed trend reversal time-lagged associations between sediment exchanges at either end of the beach. Wave height and storm events displayed summer/winter trends which explained longer term one directional rotation at this location. In line with previous regional research, environmental forcing suggests that imposed changes are influenced by variations in southwesterly wind regimes. Winter storms are generated by Atlantic southwesterly winds and cause a south toward north sediment exchange, while southeasterly conditions that cause a trend reversal are generally limited to the summer period when waves are less energetic. Natural and man-made embayed beaches are a common coastal feature and many experience shoreline changes, jeopardising protective and recreational beach functions. In order to facilitate effective and sustainable coastal zone management strategies, an understanding of the morphological variability of these systems is needed. Therefore, this macrotidal research dealing with rotational processes across the entire intertidal has significance for other macrotidal coastlines, especially with predicted climate change and sea level rise scenarios, to inform local, regional and national shoreline risk management strategies.