To identify stakeholders’ conflicting interests regarding English-medium instruction (EMI) in multilingual
university settings, this cross-case study utilised part of the data from a larger project examining the perceptions and
experiences of stakeholders (i.e., students, teachers, and management) in business schools at a Chinese university and a Dutch
university. Semi-structured interview data from 20 second- and third-year students and 13 staff members comprising management and
teachers, both universities in total, were analysed using the ROAD-MAPPING framework. The results revealed conflicting interests
in both contexts but in different forms and with different causes. Students’ opinions at the Chinese university conflicted most
with teachers and management in terms of perceptions of counterparts’ English proficiency, while teachers at the Dutch university
revealed concerns about the position of the national language, Dutch, which was less emphasised by the administration. We discuss
these conflicting interests through the lens of Bourdieu’s capital theory, which posits a hierarchy of permanent conflicts in the
field of higher education. Drawing carefully on each case, we present generalised suggestions to inform EMI policy and practice
that could lessen conflicting interests among stakeholders.