The rise of English in Dutch higher education has been accompanied by a language ideological debate that affects students’ and lecturers’ lives at the micro level, policy and planning at the meso (institutional) level and is related to the macro perspective (national political agenda). This study explores how language ideologies and attitudes play a role in this debate by comparing lecturers’ perceptions of the use of English in higher education to general language ideologies reflected in the Dutch printed press. A thematic analysis was conducted, including a three-dimensional investigation incorporating a vertical approach (macro, meso, micro) combined with a horizontal approach focusing on ideological themes present at the vertical level. Our data consist of 151 news items and 20 interviews with lecturers in higher education. Results show that monolingual language ideologies are the norm in both the perceptions of teaching staff and the Dutch media. Lecturers were generally more positive towards the exclusive use of English than the printed media. The study suggests that the Dutch/English dichotomy and accompanying persistence of a monolingual language ideology contrast with the reality of the Netherlands as a multilingual community. Implications for language policy and practice within EMI are presented.