1975
DOI: 10.1016/s0022-1031(75)80017-5
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A multitrait-multimethod analysis of four attitude assessment procedures

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1976
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Cited by 46 publications
(23 citation statements)
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“…Fortunately, single-item attitude measures are quite widely used and are considered valid indicators of group evaluations. In previous work, such attitude measures demonstrated strong test-retest reliability (rs ϭ .91-.93 over 7 days, see Jaccard, Weber, & Lundmark, 1975). Haddock, Zanna, and Esses (1993) reported strong test-retest reliability over 2 weeks (r ϭ .77) and good validity through high correlations with a multiple-item measure (r ϭ .70).…”
Section: Limitations and Future Directionsmentioning
confidence: 82%
“…Fortunately, single-item attitude measures are quite widely used and are considered valid indicators of group evaluations. In previous work, such attitude measures demonstrated strong test-retest reliability (rs ϭ .91-.93 over 7 days, see Jaccard, Weber, & Lundmark, 1975). Haddock, Zanna, and Esses (1993) reported strong test-retest reliability over 2 weeks (r ϭ .77) and good validity through high correlations with a multiple-item measure (r ϭ .70).…”
Section: Limitations and Future Directionsmentioning
confidence: 82%
“…First, women who agreed to participate were more likely to report having an abnormal Pap result in the past than women who refused; therefore, our sample may be biased toward women with high personal involvement. Second, our sample size was small, although it relied on published guidelines for theory development and testing 15,31,32 and previous qualitative studies on Pap test adherence among adolescents. 25 The small sample studied in this research may result in limited generalizability and nontrivial sampling error, particularly when exploring trends by race/ethnicity.…”
Section: Discussionmentioning
confidence: 99%
“…Single-item measures may contain nuances of meaning and undertone that have unintended effects on respondents' responses (Eagly & Chaiken, 1993, p. 79). However, Jaccard, Weber, and Lundmark (1975) demonstrated that single-item measures can be as reliable as multiple-item measures, if the single item taps an overall evaluation of the attitude object. Our single-item measures were constructed in such a way that they involved the central aspect of the particular construct.…”
Section: Discussionmentioning
confidence: 99%