Scaling in reverse osmosis facilities, boilers, heat exchangers, evaporation plants, and oilfield applications is a serious problem worldwide. In order to provide a new insight into the mechanism of the scale formation and inhibition, a novel fluorescent‐tagged bisphosphonate scale inhibitor 1‐hydroxy‐7‐(6‐methoxy‐1,3‐dioxo‐1H‐benzo[de]isoquinolin‐2(3H)‐yl)heptane‐1,1‐diyl‐di(phosphonic acid), (HEDP−F) was synthesized and used for fluorescent microscope visualization of gypsum crystal formation in supersaturated aqueous solutions. The visualization of HEDP−F location on gypsum crystals has demonstrated that the bisphosphonate molecules do not act as they are expected to do according to the current scale inhibition theory. At ambient temperature the gypsum macrocrystals are found to form, and then to grow without visible sorption of bisphosphonate on the crystal edges or any other gypsum crystal growth centers. A tentative nonconventional mechanism of scale inhibition in the bulk supersaturated aqueous solutions of gypsum is proposed.