A nonconscious processing explanation of consumer response to product design

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes

“…and organize them into more complex categories (Veryzer 1999). Generic design factors represent such a higher-order category, being rooted in more basic and measurable design elements (Geistfeld, Sproles, and Badenhop 1977;Kunst-Wilson and Zajonc 1980;Lewicki, Hill, and Sasaki 1989).…”

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

“…The most general theory of aesthetic response has been presented by Veryzer (1999). It suggests that responses to design are a function of non-consciously acquired internal processing algorithms.…”

“…Unfortunately, the associated research streams have produced findings that conflict with each other, making it difficult to formulate hypotheses (see, for example, Berlyne, 1971Berlyne, , 1974bBoselie, 1991;Eysenck, 1988;Martindale, Moore, & Borkum, 1990;Messinger, 1998). Veryzer (1999) and Dixon (1988) suggest that the field is in a pre-theory state and needs more empirical study to advance the theory upon which hypotheses can be based. Empirical research to date has largely been experimental in nature, used few stimuli, and studied few stimulus characteristics.…”

Structuring Users' Self-Report Responses to Website Designs

“…However, there are methodological difficulties that arise when trying to draw conclusions from results of laddering. It may be that influential concrete variables have not been identified and/or that their influence, at least in some instances, is nonconscious and therefore not available for self-report (see, e.g., Nisbett & Wilson, 1977;Veryzer, 1999).…”