Structuring Users' Self-Report Responses to Website Designs

Abstract

A two-dimensional framework is proposed as a basis for assessing users' self-report responses to website designs. This incorporates two features that have been consistently identified in the psychology and design literatures: (a) a processing sequence and (b) a distinction between cognition and affect. Suggested advantages include increased clarity with regard to the identification of self-report constructs, stronger links to relevant literature, and improved "actionability" of designs. To examine this framework empirically, a study was conducted for which participants were required to imagine selecting a psychology university degree program and to provide a series of ratings of the designs of five department websites. The proposed framework enabled the identification of distinct and interpretable patterns of users' responses. In this regard, a number of consistencies with recent conceptualizations of user experience were noted. Implications and limitations of the proposed approach were considered.

The influence of website dimensionality on customer experiences, perceptions and behavioral intentions: An exploration of 2D vs. 3D web design

“…Surprisingly, not an extensive number of studies examined effects of system characteristics, and particularly website design on the user technology perceptions [10] [66] [80]. Existing research suggests that support for provision of customer reviews and product recommendations, as well as value-added search mechanisms result in higher perceived usefulness [99] [100]. Videos and virtual product experiences were found to positively influence perceived website diagnosticity, and consequently perceived usefulness of the website [43].…”