Purpose-To propose a new measure of target underdose that can be used in the evaluation and optimization of radiotherapy dose distributions.Methods and Materials-We compare various formulations of the equivalent uniform dose (EUD) and introduce a modification of existing EUD definitions, which we call tail EUD. Tail EUD is a measure of "cold spots" below the prescription dose in the target dose distribution. It has units of Gy. We investigate the mathematical properties of various target EUD concepts, including tail EUD. We apply the tail EUD measure retrospectively to intensity modulated radiation therapy (IMRT) treatment plans from our plan database. We also use tail EUD as an optimization objective in the optimization of prostate, pancreas, and head&neck plans.Results-Tail EUD has desirable mathematical properties. In particular, it is convex and it leads to convex level sets (i.e., no local minima) if the EUD from which it is derived is concave. The tail EUD value is correlated with the subjective degree of target coverage. Constraining tail EUDs to a certain level in plan optimization leads to comparable target coverage in different plans and treatment sites.Conclusions-The newly introduced concept of tail EUD appears to be useful both for plan evaluation and optimization. In addition, it can potentially be applied in the design of new clinical protocols.